Social Sciences and Education

This book introduces the concepts, perspectives, and importance of integrated marketing communication (IMC). It presents the history of Indian adve...

A rigorous yet informal companion for students of international consumer Behaviour focusing on sociological and psychological aspects of the subjec...

Widely acknowledged to be one of Freud's greatest cultural works, when Totem and Taboo was first published in 1913, it caused outrage. Thorough and...

Creativity is fundamental to human experience. In On Creativity, David Bohm, the world-renowned scientist, investigates the phenomenon from all sid...

Jung believed that the unconscious is not merely the hiding place of demons but the province of angels and ministers of grace, which he called the ...

Described by reviewers as 'brilliant', 'proactive', 'sane', 'stimulating', 'practical', and 'original', this book contains the essence of Russell's...

This new edition is designed to help postgraduate and research students with the process, preparation, writing and examination of their theses. Man...

Key Features Introduces each chapter with list of objectives indicating what will be learnt in the chapter, and after Chapter 3 the topics can be r...

About the Book: Theory and Practice of Leadership: 2ndEdition If you are looking for a more holistic and critical take on thefield of leadership, l...

The Essential Guide to Doing Your Research Project gives students the knowledge and skills they need to get from `clueless` to `completed`. This hi...

John Mentzer Draws On In-Depth, Real World Interviews With The Top Supply Chain Executives In Twenty Companies, And A Thorough Review Of Supply Cha...

Provides tools for building up the student’s confidence in various complex terminologies and models. The value and use of human resources is paramo...

A comprehensive manual for CSR in the international context but with globally applicable principles. Since enterprises have become aware of the cen...

Blending theory with practical application, this comprehensive text supports courses at the intersection of corporate social responsibility (CSR), ...

Design a proposal with qualitative, Quantitative, and mixed methods research in the human and social sciences with various approaches. The fourth e...

Unpacks the best practices for designing, implementing, and evaluating strategies for hiring the right people in any organization. A clear and comp...

A clear introduction to the basics of psychological testing, psychometrics and relevant statistical tools and their application in everyday educati...

Reading books is a kind of enjoyment. Reading books is a good habit. We bring you a different kinds of books. You can carry this book where ever yo...

Building on the success of its predecessors, the Third Edition continues to explore the theories of local economic development and address the dile...

This book discusses the fundamental theoretical roots of organization design while bringing in fresh cutting-edge thinking and new literature revie...

This best-selling text shows how effective organization change is grounded in sound knowledge about human behavior in the workplace. Author W. Warn...

Negotiation is not formulaic. How we negotiate is determined largely by the context in which the negotiation process takes place. Negotiation: Comm...

In this updated Fourth Edition of Media Analysis Techniques, author Arthur Asa Berger provides students with a clear, practical guide to media anal...

A comprehensive and foundational text introducing the essential concepts of Marketing. Marketing: An Introduction is an easy-to-read and engaging t...

The 7th edition of this market-leading textbook continues to review and analyse the major leadership theories with special attention on how each of...

A textbook that explains the basic concepts of journalism using examples and stories from real life Journalism: Principles and Practice is an essen...

International Marketing discusses the core concepts of marketing in-depth in a global context. In this new edition the authors discuss marketing in...

As businesses increasingly stress the importance of cooperation and collaboration with suppliers and customers, relationship marketing is emerging ...

The fifth edition of this well-known textbook incorporates the latest research and explains the basic psychological concepts of group dynamics, foc...

Fundamentals of Supply Chain Management has been designed as a comprehensive text for any course dealing with strategy and supply chains. Written i...

A research guide designed for today?s business student This practical, step-by-step guide shows business students how to successfully conduct a res...

Reading books is a kind of enjoyment. Reading books is a good habit. We bring you a different kinds of books. You can carry this book where ever yo...

Book Summary of Autism Spectrum Disorders : Interventions And Treatments For Children And Youth Autism Spectrum Disorders (ASD) present a perplexin...

A comprehensive introduction to the subject of applied social psychology, which balances theory, research, and application. This edition of Applied...

Applied Human Resource Management Strategic Issues andExperiential Exercises gives business students indepth, hands onexperiential learning applica...

An Introduction to Journalism examines the skills needed to work as a journalist in newspapers, television, radio, and online. This book provides c...

This book is a succinct and very accessible reference to the 100 most frequently adopted methods for implementing total quality management (TQM) in...

Intellectual property rights and assets have become a major contributor to market capitalization for different companies. This book discusses the p...

A History of The Indian Mutiny: And of the Disturbances which Accompanied it Among the Civil Population describes the whole story of the origin, th...

The study provides different phases of the history of Political Thought. In this work, the views of various political thinkers have been given in a...

This book attempts to throw light on the different aspects of a Kafeer's life i.e. his ancestry, his social, economic and political conditions; and...

This three-volume book traverses through the history of India from the ancient times to the suppression of the revolt of 1857 and extinction of the...

This three-volume book traverses through the history of India from the ancient times to the suppression of the revolt of 1857 and extinction of the...