Social Sciences and Education

This book deals with syllabi prescribed by Indian universities and Institutes of management on B.B.A. and M.B.A. levels in personnel management and...

The emerging practices resulting from globalization in social, cultural, political, and public administration domains empower people. People are em...

The book deals with different dimensions of pedagogy and their relevance to the education system in general and school system in particular. In it,...

Paper is essential for national security. It is of substantial importance for the economic prosperity of the country. A variety of paper and paper ...

“P” Point Management is an easy read that will double your management IQ in a few hours. It reduces the current information overload into the simpl...

Organisational functioning has become severely complex in the wake of globalisation and “change” has become a powerful force in every walk of life ...

In current times of organizational democracy, nine out of ten Self-Directed Work Team (SDWT) efforts fail because they are not able to tune in to t...

In order to be effective, modern complex organizations require leadership at all levels which is capable of realising the creative potential of the...

Organisational Behaviour is the study of human behaviour, individual differences, and performances in organisational settings. The field of organis...

Organisational Behaviour is the study of human behaviour, individual differences, and performances in organisational settings. The field of organis...

Organisational Behaviour is the study of human behaviour, individual differences, and performances in organisational settings. The field of organis...

In order to be effective, modern complex organizations require leadership at all levels which is capable of realising the creative potential of the...

The book is a comprehensive presentation of Open and Distance Education. It is focused upon new practices, practical issues, and ground realities o...

Office Organization and Management is comprehensive and covers some of the latest trends and practices in office systems and procedures. The book h...

The developing nations need to develop proper infrastructure that ensures their citizens an opportunity to be educated and to educate their childre...

Education, training and skill development of our youth are gaining momentum considering massive expansion in the capacity building of Engineering C...

The book aims at presenting an integral philosophy of education along with its present limitations and future possibilities. It presents material o...

In a capitalist economy, the “holy grail” of business is a sustainable competitive advantage, which is defined by Michael Porter, a Harvard Busines...

Recent global financial recession has badly hit the global economy and impacted the industries, investors, financial institutions, including the ba...

Microeconomics is the branch of economics that analyzes the market behaviour of individual consumers and firms in an attempt to understand the deci...

The present edition is thoroughly revised and updated version incorporating the latest literature on the subject with two new additional chapters. ...

Research deals with the application of the scientific method to problem solving. It has not always been realized by teachers and teacher-educators ...

In the fast changing learning environment, the audiovisual technology has assumed prime importance. Yet, a sense of awe and hesitation pervades in ...

This study looks into the regime structure of an authoritarian state and examines the role of mass media in it. The case study of Myanmar has been ...

The book has been designed for students appearing for UGC-NET/SLET in Mass Communication and Journalism. The book is very comprehensive and covers ...

The book has been designed for those preparing for UGC-NET/SLET in Mass Communication and Journalism. This second edition has been thoroughly revis...

Marketing management can be defined as a business discipline which is focused on the practical application of marketing techniques and the manageme...

Marketing Management covers the syllabi prescribed by various Universities and Management Institutions in India on marketing and sales management. ...

Bill Gates started programming when he was in a high school, Philo Farnworth invented television when he was 14 years old, Alexander Graham Bell in...

मानवाधिकार वर्तमान समय में बहुत तेजी से उभरा है और लोगों में इसवेफ प्रति जागरूकता भी बढ़ी है। मीडिया के अभूतपूर्व विस्तार और इसवेफ निरन्तर बढ़ते प्रभ...

Does your child throw too many tantrums? Is your child late in speaking? Does your child bed-wet beyond the age of five? Does your child lie, cheat...

Managing Modern Brands: Cult Theory and Psychology is a succinct work that explores the emotional connect that brand managers crave to establish be...

The book Managing India’s Services Exports aims to examine the growth and trends of services exports of India during the period 1995-2012. The book...

Managing Ascendancy: Why Walk When You Can Run is a motivational book exploring avenues for people to take the journey to ascendancy in life in the...

Management is the act of running and handling a business or similar organization. It is the skill of directing and controlling a group of people or...

This is the thoroughly revised and enlarged version of the book entitled Management Principles, Practices and Techniques. The book has been enlarge...

The book has been designed for students appearing for UGC-NET/SLET in Management. The book is very comprehensive and covers almost all possible obj...

The University Grants Commission (UGC) conducts National Eligibility Test (NET) on various subjects every year, in June and December. There are thr...

The book has been designed for students appearing for UGC-NET/SLET in Management. The book is very comprehensive and covers almost all possible ess...

The book has been designed for students preparing for UGC-NET/SLET in Management. This second edition has been thoroughly revised, updated and suff...

Businesses today cannot grow without the vision of management and abilities of its people. The manager of today has to enable the creation, accepta...

Soft skills are the soul of any expression. They can be inculcated and attained by minute observation of one’s own self. Lau Tse said, “Watch your ...

Approach of the Book The present book has been designed keeping in mind some of the limitations of the existing Indian books in the market. The boo...

The fifth edition of the book has been thoroughly revised and considerably enlarged. It has a wide coverage and comprehensively deals with all impo...

Macroeconomics is a branch of economics dealing with the performance, structure, behaviour, and decision-making of the entire economy. It studies t...

The book discusses the pros and cons of the nationwide lockdown announced by Prime Minister of India, Narendra Modi, on 24 March 2020 to curb the s...

The distinct economic processes underlying what is commonly called globalisation include expansion of international trade in goods and services, fr...