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Suchana Praudyogiki

C.K. Sharma

Paperback

₹113
Original price ₹150
Original price ₹150
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₹113
Current price ₹113

• Author(s): C.K. Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Library & Information Scienceविगत वर्षों में सूचना प्रौद्योगिकी वेफ क्षेत्रा में आई क्रान्ति वेफ परिणामस्वरूप विभिन्न क्षेत्रों में इस विषय की उपयोगिता मे...

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Selected Works Of Maulana Abul Kalam Azad (Vol. 11)

Ravindra Kumar

Hardcover

Current price ₹245
Original price ₹350
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₹245
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• Author(s): Ravindra Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: HistoryIn the thirty two years (1915-1947) history of National Liberation Movement and eleven years (1947-1958) after the dawn of the Independence, Maulana...

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Selected Works Of Maulana Abul Kalam Azad (Vol. 10)

Ravindra Kumar

Hardcover

Current price ₹228
Original price ₹325
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₹228
Current price ₹228

• Author(s): Ravindra Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: HistoryIn the thirty two years (1915-1947) history of National Liberation Movement and eleven years (1947-1958) after the dawn of the Independence, Maulana...

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Select World Constitutions (Vol. 2)

Introduction by U.N. Gupta

Paperback

₹297
Original price ₹395
Original price ₹395
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₹297
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• Author(s): Introduction by U.N. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Politics and Current AffairsEach of the 192 states in the world has its systems of laws enshrined in its Constitution. Each Constitution has ce...

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Principles And Theory Of Political Science (Vol. 2)

Urmila Sharma, S.K. Sharma

Paperback

₹338
Original price ₹450
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₹338
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• Author(s): Urmila Sharma | S.K. Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Politics and Current AffairsThis book deals with the principles and the theory of political science. Besides the introductory portion includin...

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Practical Understanding of Dewey Decimal Classification 22

Mohinder Kaur Gill

Paperback

₹207
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₹207
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• Author(s): Mohinder Kaur Gill • Publisher: Atlantic • Publisher Imprint: Atlantic • Library & Information Science The proposed book explains the Dewey Decimal Classification (DDC) system of classification of books in libraries. Pertinent to...

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Medieval Kashmir

S.L. Sadhu

Hardcover

Current price ₹697
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• Author(s): S.L. Sadhu • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: HistoryMedieval Kashmir is the reprint of Kings of Kashmira, Vol. III, translated into English from the original Sanskrit work Rajatarangini of Kalhana Pandita...

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Ladakh Then And Now

Zain-ul-Aabedin Aabedi

Hardcover

Current price ₹697
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₹697
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• Author(s): Zain-ul-Aabedin Aabedi • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: HistoryLadakh, located in the north of India is characterized by barren lands and snow-clad mountains. The present Ladakh consists of Leh and Karg...

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International Law Of The Sea

M. Habibur Rahman

Hardcover

Current price ₹1,327
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₹1,327
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• Author(s): M. Habibur Rahman • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Politics and Current AffairsIn earlier days, the Law of the Sea was in practice to meet states’ interests individually concerned. As time passed, it beg...

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India-Pakistan Relations With Special Reference To Kashmir (MULTI VOL SET-4 Vols.)

K.R. Gupta

Hardcover

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₹1,775
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• Author(s): K.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Politics and Current AffairsThe Editor maintains that India had to agree to partition under compelling circumstances. After India got Independence, it should h...

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India And The First World War

Budheswar Pati

Hardcover

Current price ₹347
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₹347
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• Author(s): Budheswar Pati • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: HistoryThe period covered in this book is the most constructive period in the history of the Freedom Movement in India. The Hindus, the Muslims, the Modera...

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History Of Modern India: 1707 A.D. to 2000 A.D.

Radhey Shyam Chaurasia

Hardcover

Current price ₹697
Original price ₹995
Original price ₹995
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₹697
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• Author(s): Radhey Shyam Chaurasia • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: HistoryTremendous progress has been made in India during the modern period. British rule unified India, gave new ideals of Parliamentary Government...

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History Of China

N. Jayapalan

Hardcover

Current price ₹417
Original price ₹595
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₹417
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• Author(s): N. Jayapalan • Publisher: Atlantic • Publisher Imprint: Primemax • Subject: HistoryHistory of China comprehensively studies all aspects of the historical development of China. The book chronologically records all the historical event...

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Dharam'S Law Of Inquiry Commissions In India

Dharam Paul Sharma

Paperback

Current price ₹672
Original price ₹895
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₹672
Current price ₹672

• Author(s): Dharam Paul Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Law and CriminologyThe commissions of inquiry are an age-old institution which even existed long before the passing of the Commissions of Inquiry Act, ...

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Analytical History Of India

Robert Sewell

Hardcover

Current price ₹907
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₹907
Current price ₹907

• Author(s): Robert Sewell • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: HistoryThe book covers in a single volume complete history of India beginning from the earliest days to the establishment of the British rule. The work is d...

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Agrarian Economy Of Ancient India

Gian Chand Chauhan

Hardcover

Current price ₹417
Original price ₹595
Original price ₹595
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₹417
Current price ₹417

• Author(s): Gian Chand Chauhan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: HistoryThe book aims at presenting a detailed and systematic study of the economic conditions of ancient India dealing with different aspects of agrari...

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Psychological Testing: A Practical Approach

Robert L. Lovler, Sandra A. McIntire

Paperback

Current price ₹1,016
Original price ₹1,195
Original price ₹1,195
Original price ₹1,195
(-15%)
₹1,016
Current price ₹1,016

• Author(s): Robert L. Lovler | Sandra A. McIntire • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Education & PsychologyA clear introduction to the basics of psychological testing, psychometrics and relevant st...

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Media Analysis Techniques

Arthur Asa Berger

Paperback

Current price ₹638
Original price ₹750
Original price ₹750
Original price ₹750
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₹638
Current price ₹638

• Author(s): Arthur Asa Berger • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Communication, Mass Media and JournalismIn this updated Fourth Edition of Media Analysis Techniques, author Arthur Asa Berger provides s...

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Journalism: Principles and Practice

Tony Harcup

Paperback

Current price ₹680
Original price ₹799
Original price ₹799
Original price ₹799
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₹680
Current price ₹680

• Author(s): Tony Harcup • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Communication, Mass Media and JournalismA textbook that explains the basic concepts of journalism using examples and stories from real life Jo...

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Exploring the intersection of Artificial Intelligence and Journalism: The emergence of a new Journalistic Paradigm

Santosh Kumar Biswal, Anand J Kulkarni

Paperback

Current price ₹697
Original price ₹995
Original price ₹995
Original price ₹995
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₹697
Current price ₹697

• Author(s): Santosh Kumar Biswal | Anand J Kulkarni • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Communication, Mass Media and JournalismThis book studies the role of Artificial Intelligence (AI) in journalis...

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Education in a 'Ghetto': The Paradoxes of A Muslim-Majority School

Farah Farooqui

Hardcover

Current price ₹907
Original price ₹1,295
Original price ₹1,295
Original price ₹1,295
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₹907
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• Author(s): Farah Farooqui • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Education & PsychologyIn her compelling journey with a government-aided, Muslim-majority school of (old) Delhi, a manager discovers ...

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Beyond the Madrasa: Muslim Communitiers and Educational Institutes in India Today

Nilanjana Gupta

Hardcover

Current price ₹907
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Original price ₹1,295
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₹907
Current price ₹907

• Author(s): Nilanjana Gupta • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Education & PsychologyThis book looks at madrasas and education institutions run by Muslim communities in India focusing on the his...

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Academic Leadership in Higher Education in India: Needs, Issues and Challenges

Lokanath Mishra

Hardcover

Current price ₹907
Original price ₹1,295
Original price ₹1,295
Original price ₹1,295
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₹907
Current price ₹907

• Author(s): Lokanath Mishra • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Education & PsychologyThis volume focuses on the need to establish good leadership in academic settings and higher education instit...

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Walk the Talk: Women, Work, Equity, Effectiveness

Anjali Hazarika

Paperback

Current price ₹597
Original price ₹795
Original price ₹795
Original price ₹795
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₹597
Current price ₹597

• Author(s): Anjali Hazarika • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementWe recognize that efficient utilization of human resources is essential for global economic growth, yet we see scarce representation of...

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Sociological Foundation Of Education

Srinibas Bhattacharya

Paperback

₹222
Original price ₹295
Original price ₹295
Original price ₹295
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₹222
Current price ₹222

• Author(s): Srinibas Bhattacharya • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyFrom the dawn of civilization, man has been marching in search of wisdom. Various experiments are projected through educat...

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Marketing in the Digital Age

Dinesh Kumar

Paperback

Current price ₹522
Original price ₹695
Original price ₹695
Original price ₹695
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₹522
Current price ₹522

• Author(s): Dinesh Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementMarketing in the Digital Age takes the view that the path to the future must integrate marketing and digital know-how, and exemplifies how ...

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How People Buy Online: The Psychology Behind Consumer Behaviour

Seema Gupta

Paperback

₹447
Original price ₹595
Original price ₹595
Original price ₹595
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₹447
Current price ₹447

• Author(s): Seema Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyTruly captivating and managerially a highly relevant book on the psychology of products and brand choices that consumers make in the...

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GST: A Handbook for UG, PG and Professional Courses

Sant Kumar

Paperback

₹597
Original price ₹795
Original price ₹795
Original price ₹795
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₹597
Current price ₹597

• Author(s): Sant Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementCourses is a meticulously crafted textbook with a focus on accessibility for a diverse readership. Commencing with an insightful overview of...

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Executive Coaching: A Practitioner’S Guide To Creating Excellence

Sunil Unny Guptan

Paperback

Current price ₹413
Original price ₹550
Original price ₹550
Original price ₹550
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₹413
Current price ₹413

• Author(s): Sunil Unny Guptan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyExecutive Coaching is a high-value learning and development opportunity offered to critical senior executives. Its objective i...

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Economics For Ugc-Net/Slet And Other Competitive Examinations: Objective Type Questions

K.R. Gupta

Paperback

₹522
Original price ₹695
Original price ₹695
Original price ₹695
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₹522
Current price ₹522

• Author(s): K.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsThe University Grants Commission (UGC) conducts National Eligibility Test (NET) on various subjects every year, in June and December. There are three ...

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Checkmate Office Politics: Build a Positive Power Equation at Work

Bhavna Dalal

Paperback

₹447
Original price ₹595
Original price ₹595
Original price ₹595
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₹447
Current price ₹447

• Author(s): Bhavna Dalal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementOffice politics—the phrase usually conjures negative images, such as blaming, betrayal, backstabbing, favouritism, resentment and envy. Reg...

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Essential Psychology

Philip Banyard, Christine Norman, Gayle Dillon

Paperback

Current price ₹978
Original price ₹1,150
Original price ₹1,150
Original price ₹1,150
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₹978
Current price ₹978

• Author(s): Philip Banyard | Christine Norman | Gayle Dillon • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Education & PsychologyA foundational book introducing the essential concepts of psychology. This new ...

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Developing Research Proposals

Pam Denicolo, Lucinda Becker

Paperback

Current price ₹421
Original price ₹495
Original price ₹495
Original price ₹495
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₹421
Current price ₹421

• Author(s): Pam Denicolo | Lucinda Becker • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: EconomicsAbout the Book: Developing Research Proposals How do I go about writing a research proposal? How do I maximize my c...

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Statistical Methods In Education And Psychology

K.R. Gupta

Paperback

₹672
Original price ₹895
Original price ₹895
Original price ₹895
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₹672
Current price ₹672

• Author(s): K.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyThis book covers comprehensively the statistical methods and tools used to solve the problems in education and psychology. It explain...

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Handbook of Communication Models, Perspectives, Strategies

Uma Narula

Paperback

₹522
Original price ₹695
Original price ₹695
Original price ₹695
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₹522
Current price ₹522

• Author(s): Uma Narula • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Communication, Mass Media and JournalismNew ideas, new models of communications and newer perspectives through which communication has been studied, applied, o...

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Communication Models

Uma Narula

Paperback

₹188
Original price ₹250
Original price ₹250
Original price ₹250
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₹188
Current price ₹188

• Author(s): Uma Narula • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Communication, Mass Media and JournalismThe book Communication Models presents the evolutionary scenario of communication concepts and strategies, concerns and...

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Combined Defence Services Entrance Examination: Previous Years Solved Paper

Atlantic Research Division

Paperback

Current price ₹597
Original price ₹795
Original price ₹795
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(-25%)
₹597
Current price ₹597

• Author(s): Atlantic Research Division • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Career CounsellingThe Combined Defence Services (CDS) examination is conducted by the Union Public Service Commission (UPSC) twice every year f...

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Advanced Applied Psychology (MULTI VOL SET 2 Vols.)

Ram Nath Sharma, Rachana Sharma

Hardcover

₹1,743
Original price ₹2,490
Original price ₹2,490
Original price ₹990
(-30%)
₹1,743
Current price ₹743

• Author(s): Ram Nath Sharma | Rachana Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyAdvanced Applied Psychology is the most important branch of Psychology encompassing applications of psychologic...

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Econometrics And Data Analysis For Developing Countries

Chandan Mukherjee

Paperback

Current price ₹837
Original price ₹1,195
Original price ₹1,195
Original price ₹1,195
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₹837
Current price ₹837

• Author(s): Chandan Mukherjee • Publisher: Taylor & Francis • Publisher Imprint: Rout India • Subject: EconomicsEconometrics And Data Analysis For Developing Countries by Chandan Mukherjee, 1138205060, 9781138205062, T&F

Theory In Cost Accounting

I. Narsis

Paperback

₹119
Original price ₹125
Original price ₹125
Original price ₹125
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₹119
Current price ₹119

• Author(s): I. Narsis • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementCost accounting is the process of tracking, recording and analyzing costs associated with the products or activities of an organization. The ...

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Teacher Education: Issues and Innovation

Lokanath Mishra

Hardcover

Current price ₹697
Original price ₹995
Original price ₹995
Original price ₹995
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₹697
Current price ₹697

• Author(s): Lokanath Mishra • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyThe entire fabric of any modern and progressive country is built upon the quality, dedication, competency, and commitment of tea...

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Services Selection Board Interviews

Lt. Col. Rajeev Devgan

Hardcover

₹697
Original price ₹995
Original price ₹995
Original price ₹595
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₹697
Current price ₹447

• Author(s): Lt. Col. Rajeev Devgan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Career CounsellingThe book has been compiled with an aim to educate the young minds and channelize their abilities to serve the nation directly by ...

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Sarvajanik Arthvighyan: Sidhant Aivam Paryog

Janak Raj Gupta, Bimla Mahajan

Paperback

₹297
Original price ₹395
Original price ₹395
Original price ₹395
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₹297
Current price ₹297

• Author(s): Janak Raj Gupta | Bimla Mahajan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Economicsलोकहित में सरकार का महत्व एवं इसकी आर्थिक, विशेष रूप से वित्तीय क्रियाएं निरन्तर बढ़ रहे हैं। सरकार की वित्तीय प्रणालियों एवं सरका...

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Retail Management

S.C. Bhatia

Hardcover

₹1,047
Original price ₹1,495
Original price ₹1,495
Original price ₹450
(-30%)
₹1,047
Current price ₹338

• Author(s): S.C. Bhatia • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementRetailing is the set of business activities that adds value to the products and services sold to consumers for their personal or family use...

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Public Finance: Principles, Policies and Practices

Arjun Y. Pangannavar

Paperback

₹297
Original price ₹395
Original price ₹395
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₹297
Current price ₹297

• Author(s): Arjun Y. Pangannavar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsPublic Finance occupies a significant place in decision-making process and is a vital instrument for the growth and development of modern ec...

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Principles Of Education

S.S. Chandra, Rajendra K. Sharma

Hardcover

₹837
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Original price ₹1,195
Original price ₹695
(-30%)
₹837
Current price ₹522

• Author(s): S.S. Chandra | Rajendra K. Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyThis is a comprehensive book covering (i) Principles of Education, (ii) Philosophy of Education (Both Western ...

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Practical Statistics by Daryab Singh

Daryab Singh

Paperback

Current price ₹188
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Original price ₹250
Original price ₹250
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₹188
Current price ₹188

• Author(s): Daryab Singh • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsThe book deals with the subject in a very simple and lucid manner. It has covered all topics which are necessary to understand the subject. In each ...

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Personnel Management: Theory and Practice (Vol. 1)

Arun Kumar, Rachana Sharma

Paperback

₹119
Original price ₹125
Original price ₹125
Original price ₹125
(-5%)
₹119
Current price ₹119

• Author(s): Arun Kumar | Rachana Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis book deals with syllabi prescribed by Indian universities and Institutes of management on B.B.A. and M.B.A. levels in ...

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International Business: Concept, Analysis and Strategy

A. Nag

Paperback

Current price ₹597
Original price ₹795
Original price ₹795
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(-25%)
₹597
Current price ₹597

• Author(s): A. Nag • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis first book on international business by an Indian author which covers both trading modes (direct export, indirect export, counter trade) and...

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Indian Economy (Vol. 1)

K.R. Gupta, J.R. Gupta

Paperback

₹207
Original price ₹275
Original price ₹275
Original price ₹275
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₹207
Current price ₹207

• Author(s): K.R. Gupta | J.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsAt the time of attainment of independence, the Indian economy was in a bad shape. Centuries of exploitative rule by the British had drain...

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India Rising: But Who Will Make It Happen?

J.N. Rampal

Paperback

₹188
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Original price ₹250
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₹188
Current price ₹188

• Author(s): J.N. Rampal • Publisher: Atlantic • Publisher Imprint: Peacock • Subject: EconomicsThere are predictions everywhere about India’s rise as an economic superpower in the next few decades. International Monetary Fund’s World Economic Ou...

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General Psychology (Vol. 1)

Ram Nath Sharma, S.S. Chandra

Hardcover

Current price ₹333
Original price ₹475
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(-30%)
₹333
Current price ₹333

• Author(s): Ram Nath Sharma | S.S. Chandra • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyGeneral Psychology is prescribed as a compulsory subject for undergraduate and postgraduate degrees of Psychology...

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Effective Communication In Human Resource Development

Vanita

Hardcover

Current price ₹193
Original price ₹275
Original price ₹275
Original price ₹275
(-30%)
₹193
Current price ₹193

• Author(s): Vanita • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementDale Carnegie was probably the first popular figure to link communication skills with managerial success. Few employees work according to their ...

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Education In India: Scope and Scenario

Rajni Joshi

Paperback

₹222
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Original price ₹295
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₹222
Current price ₹222

• Author(s): Rajni Joshi • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyEducation encompasses teaching and learning specific skills; something less tangible but more profound, i.e. the imparting of knowle...

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Dictionary Of Economics by S.N. Chand

S.N. Chand

Paperback

₹222
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₹222
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• Author(s): S.N. Chand • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsBasically being a study of how a society organises its money, Economics continuously enhances in scope as new economic policies are formulated every y...

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Comprehensive Dictionary Of Education

Maqbool Ahmad

Paperback

₹413
Original price ₹550
Original price ₹550
Original price ₹550
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₹413
Current price ₹413

• Author(s): Maqbool Ahmad • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyEducation is a process of teaching, training and learning in schools, colleges and other institutions to improve knowledge and dev...

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Company Law

Madhu Tyagi, Arun Kumar

Hardcover

Current price ₹487
Original price ₹695
Original price ₹695
Original price ₹695
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₹487
Current price ₹487

• Author(s): Madhu Tyagi | Arun Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis is an ideal textbook for the students of B.Com. (Hons.), M.Com., MBA, Company Secretary, C.A. and LL.B. students. The bo...

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Black Money in India: Meaning, Magnitude and Measures

Chitra Lele

Hardcover

Current price ₹417
Original price ₹595
Original price ₹595
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• Author(s): Chitra Lele • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Economics Most people have a nebulous notion of black money; hence they have limited knowledge about it and are not able to come together to fight against thi...

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The Discovery of India

Jawaharlal Nehru

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Original price ₹595
Original price ₹595
Original price ₹595
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• Author(s): Jawaharlal Nehru • Publisher: Atlantic Publishers & Distributors (P) Ltd • Publisher Imprint: Peacock • Subject:History • BISAC: medical,social science “Without that passion and urge, there is a gradual oozing out of hope and...

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Multidomain Operations: The Pursuit of Battlefield Dominance in the 21st Century

Amos C. Fox, Franz-Stefan Gady

Paperback

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Original price ₹3,249
Original price ₹3,249
Original price ₹3,249
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₹2,860
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• Author(s): Amos C. Fox | Franz-Stefan Gady • Publisher: Howgate Publishing Limited • Publisher Imprint: Howgate Publishing Limited • Subject: Military and Police Studies • BISAC: Military - StrategyIn Multidomain Operations: The Pursuit of Batt...

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