Social Sciences and Education

• Author(s): C.L. Tyagi | Arun Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe textbook is primarily written for students pursuing Sales Management as a main or as an optional paper in marketing course....

• Author(s): Hemanth Kumar Mantrawadi • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsPublic policy as government action is generally the principled guide to action taken by the administrative or executive branches of the ...

• Author(s): Arjun Y. Pangannavar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsPublic Finance occupies a significant place in decision-making process and is a vital instrument for the growth and development of modern ec...

• Author(s): S.N. Chand • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsPublic Finance is a study of collection of revenue from the public by the government and spending it for the welfare of society. Although an important...

• Author(s): K.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsIndia’s sustained economic growth requires that all stakeholders, both in the public and the private sector, contribute their very best, so that there...

• Author(s): Nazir Ahmad Gilkar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe present book is a sincere attempt to present the current trends in financial analysis in their entirety. It aims at helping the ...

• Author(s): Alfred Marshall | Introduction by R.N. Ghosh • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsAlfred Marshall dominated the world of Economics from about 1890 until his death in 1924. In his most important book...

• Author(s): P.G. Itnal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThere are many good books available dealing with theoretical aspects of the subject. The students studying the subject now-a-days attend cla...

• Author(s): Arun Kumar | Rachana Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis book deals with syllabi prescribed by Indian universities and Institutes of management on B.B.A. and M.B.A. levels in ...

• Author(s): Arun Kumar | Rachana Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis book deals with syllabi prescribed by Indian universities and Institutes of management on B.B.A. and M.B.A. levels in ...

• Author(s): Arun Kumar | Rachana Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis book deals with syllabi prescribed by Indian universities and Institutes of management on B.B.A. and M.B.A. levels in ...

• Author(s): R.K. Mandal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsThe present edition is thoroughly revised and updated version incorporating the latest literature on the subject with two new additional chapters. I ...

• Author(s): Arun Kumar | Rachana Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementMarketing Management covers the syllabi prescribed by various Universities and Management Institutions in India on marketin...

• Author(s): Mareen Thomas Cherian • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementManaging Modern Brands: Cult Theory and Psychology is a succinct work that explores the emotional connect that brand managers cra...

• Author(s): A.B. Kar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementManaging Ascendancy: Why Walk When You Can Run is a motivational book exploring avenues for people to take the journey to ascendancy in life i...

• Author(s): Shravan Kumar | Harleen Kaur | Neeta Awasthy • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementSoft skills are the soul of any expression. They can be inculcated and attained by minute observation of o...

• Author(s): A. Nag • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsApproach of the Book The present book has been designed keeping in mind some of the limitations of the existing Indian books in the market. The book has b...

• Author(s): N. Jayapalan • Publisher: Atlantic • Publisher Imprint: Primemax • Subject: Communication, Mass Media and JournalismNow-a-days Journalism is considered as a thought provoking subject all over the world. All the civilised societies an...

• Author(s): Amit Vikram • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementIntroduction to Commerce attempts to provide simple and easy approach for understanding the basics of Commerce. It primarily covers six per...

• Author(s): A. Nag • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis first book on international business by an Indian author which covers both trading modes (direct export, indirect export, counter trade) an...

• Author(s): Mohd Rizwan Ahmad • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis treatise on Inflation Accounting provides a detailed treatment of concepts and techniques of inflation accounting. It gives a cl...

• Author(s): Arun Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book makes an attempt to present the vast and complicated subject of Industrial Law in a manner, easily comprehensible to the students, ...

• Author(s): Arun Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book makes an attempt to present the vast and complicated subject of Industrial Law in a manner, easily comprehensible to the students, ...

• Author(s): Rajendra Kumar Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementIndustrial Labour in India is based on the prescribed syllabi in M.A. (Sociology) and M.A. (Economics) of Indian universities, co...

• Author(s): Dr. A.K. Agarwal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementIn a changing world, it is imperative today to develop deep-rooted strategic engagement of nations for mutual benefit, peace and prosp...

• Author(s): M.S. Shetty • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsBanking is explained as a business of accepting deposits from the public and giving loans to those who need it. Banking is the backbone of the financ...

• Author(s): Binayak Ray • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsIn this timely study Binayak Ray challenges some of the more optimistic projections of India’s long term development. Among the prerequisites for sus...

• Author(s): Rashmi Diwan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyThe book, comprising two volumes, has been designed to facilitate both the students as researchers at the university level and teac...

• Author(s): Rashmi Diwan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyThe book, comprising two volumes, has been designed to facilitate both the students as researchers at the university level and teac...

• Author(s): R.C. Bhatia • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyThis book has been developed and designed to cater to the needs of professional managers and management students of Universities and...

• Author(s): Priyanka Goel • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementHuman Resource Management is the process of managing people in organizations in a structured manner. It encompasses the management of peo...

• Author(s): Rajive Kumar | Narendra Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyIndia’s higher education system is the third largest in the world, next to that of US and China. It has expanded a...

• Author(s): J.G. Valan Arasu • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsInfrastructural development plays a key role in the economic development of a country. It forms the foundation of the superstructure of developm...

• Author(s): M.P. Sinha | Shravan Kumar | Harleen Kaur • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementCommunication refers to the activity of conveying information through the exchange of thoughts, messages, or ...

• Author(s): I. Narsis • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe knowledge and understanding of cost accounting is an integral part of learning the overall nature of accounting and is one of the varied ...

• Author(s): Janak Raj Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementEver since the Structural Adjustment Programme of 1991, the concern about the ever growing size of fiscal deficit has developed. In the...

• Author(s): Bhubanesh Pant • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementFinancial crises are global phenomena. They seem to take place every now and then. However, countries can take advantage of their histor...

• Author(s): C.L. Tyagi | Madhu Tyagi • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book has been designed to achieve a specific objective for certain group of readers, such as B.Com., M.Com., M.B.A., M.C.A...

• Author(s): Naseem Ahmed • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementKeeping in view the latest revision and restructuring of B.Com. (Honours) Course, the book has been thoroughly revised and updated to meet...

• Author(s): Balavant M. Unnibhavi • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book, Financial Accounting studies in detail the Financial Accounting and Appraisal; it caters to the needs of students, rese...

• Author(s): Rajni Joshi • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyEducation encompasses teaching and learning specific skills; something less tangible but more profound, i.e. the imparting of knowle...

• Author(s): S.N. Chand • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementBusiness environment is changing globally and consequently new terms are being introduced in the arena of Commerce and Management. The prese...

• Author(s): J.K. Mohapatra | M. Mahapatra | B.K. Parida • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyConstructivism is a theory of knowledge, based on observation and scientific study of how people lea...

• Author(s): Maqbool Ahmad • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyEducation is a process of teaching, training and learning in schools, colleges and other institutions to improve knowledge and dev...

• Author(s): K. Venkata Reddy • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyThe 20th century has been a period of educational revolution. Momentous changes have taken place. Whereas the education system ...

• Author(s): K.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book Business Statistics has been designed to cover a comprehensive course in Business Statistics for the students of Commerce and Busin...

• Author(s): K.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book Business Statistics has been designed to cover a comprehensive course in Business Statistics for the students of Commerce and Busin...

• Author(s): E.K. Ummer • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementLearning statistics for many students is like taking some bitter-tasting medicine. Though the medicine is necessary to cure the illness, but...

• Author(s): Arun Kumar | Rachana Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementAuditing: Theory and Practice is based on the syllabi of Auditing, as prescribed by Indian Universities and Institutes of C...

• Author(s): C.L. Tyagi | Arun Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis is an ideal and most comprehensive textbook presenting an integrated approach to the principles, concepts and the cases in...

• Author(s): Ram Nath Sharma | S.S. Chandra • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyThe Advanced Industrial Psychology plays an important role in industry in increasing production, promoting harmon...

• Author(s): Abbas Ahmad Rather • Publisher: Atlantic Publishers & Distributors (P) Ltd • Publisher Imprint: Atlantic • Subject: Politics and Current Affairs • BISAC: political science India-Pakistan Rivalry in the Middle East: A Comparat...

• Author(s): Jawaharlal Nehru • Publisher: PRH India • Publisher Imprint: Penguin Vintage • Subject: History • BISAC: Historical - General