Focus Group Research
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The spectrum of interest in focus groups covers virtually all disciplines, and the variety of the applications for this technique is extraordinary. In nine parts, Graham Walden explores what a focus group is, how they are best used, the strengths and weaknesses of focus groups and the ethical issues surrounding focus groups, amongst other things.
Walden, Graham R.: - Graham Walden is a full professor at The Ohio State University, and subject librarian for Communication, Germanic Languages and Literatures, and Government Documents. For the first twenty years of his academic career, his primary research interest in the broadest sense was the field of interviewing with a specific focus on survey literature. In the last seven years, his interest has shifted to the literature of focus groups publishing widely on the topic. In 2006 he received the American Library Association, Association of College and Research Libraries (ACRL), Marta Lange/CQ Press Award for distinguished contributions to bibliography and information service in law/political science.
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