Name: Strategic Reinvention In Popular Culture: The Encore Impulse
Brand: Macmillan
SKU: 9781137373182
Price: 4940.0 INR
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Strategic Reinvention In Popular Culture: The Encore Impulse

by Richard Pfefferman

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ISBN13: 9781137373182
Binding: Hardcover
Subject: Sociology and Anthropology
Publisher: Macmillan
Publisher Imprint: Palgr Mac
Publication Date: April 16, 2013
Pages: 260
Original Price: GBP 62.0
Language: English
Edition: N/A
Item Weight: 363 grams
BISAC Subject(s): Popular Culture

About The Book

About the Book Not all original works invoke the encore impulse in their audiences. Those that do generally spawn replications - sequels, spin-offs, or re-makes. This book presents a theory of why some replications succeed and others fail across genres and media.

About The Author

Richard Pfefferman is former Dean of Curriculum at Los Angeles Valley College, USA.

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Strategic Reinvention In Popular Culture: The Encore Impulse

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