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Strategic Reinvention In Popular Culture: The Encore Impulse

by Richard Pfefferman
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Original price Rs. 6,950.00
Original price Rs. 6,950.00 - Original price Rs. 6,950.00
Original price Rs. 6,950.00
Current price Rs. 4,866.00
Rs. 4,866.00 - Rs. 4,866.00
Current price Rs. 4,866.00

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Book cover type: Hardcover
  • ISBN13: 9781137373182
  • Binding: Hardcover
  • Subject: Sociology and Anthropology
  • Publisher: Macmillan
  • Publisher Imprint: Palgr Mac
  • Publication Date:
  • Pages: 260
  • Original Price: 62.0 GBP
  • Language: English
  • Edition: N/A
  • Item Weight: 363 grams

About the Book Not all original works invoke the encore impulse in their audiences. Those that do generally spawn replications - sequels, spin-offs, or re-makes. This book presents a theory of why some replications succeed and others fail across genres and media.