• ISBN13: 9789352807864
• Binding: Paperback
• Subject: Sociology and Anthropology
• Publisher: Sage Publications
• Publisher Imprint: Sage Bhasha
• Publication Date: September 16, 2018
• Pages: 200
• Original Price: 445.0 INR
• Language:
• Edition: N/A
• Item Weight: N/A

This is the first analysis of Gandhi's dressing style in terms of communication theory and an exploration of the subliminal messages that were subtly communicated to a large audience. Peter Gonsalves chooses three famous theorists from the field of communication studies and looks at Gandhi through the lens of each one, to give us a fascinating and new insight into one of the most famous men from South Asia.<br /> <br /> <p style="color: #333333; margin-top: 0px; margin-bottom: 14px;">The author first prepares the ground for the theoretical investigation by exploring the breadth of Gandhi's communication skills. He provides essential information on a wide range of Gandhi's communication skills, with a view to proposing interesting areas of research for communication scholars. <p style="color: #333333; margin-top: 0px; margin-bottom: 14px;">The book deals with the qualitative and quantitative aspects of Gandhi's verbal output, his linguistic capacity, his journalistic and letter-writing style, his peace communication in an atmosphere of conflict, his organizational ability and the international repercussions of his mass mediated messages. It also elaborates the different types of non-verbal communication he used, such as silence, fasting, clothing, personal presence and charisma. The book closes with, perhaps for the first time, a Gandhian approach to symbolisation for socio-political change.Photographs of Gandhi in different phases of his life have been used to provide a visual chronology of sartorial change and emphasise the arguments in the book. <div>&nbsp;</div>