大型体育场馆运营
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Imported Edition - Ships in 18-21 Days
Free Shipping in India on orders above Rs. 500
"大型体育场馆的运营是一道世界性的难题,不仅仅是在我国,在各个国家都普遍存在。在2011年全国体育局长会议上,国家体育总局将破解大型体育场馆的运营难题作为当前我国体育事业发展中面临的突出问题之一。因此,本书在深入分析我国大型体育场馆运营现状和现存问题的基础上,全面梳理、归纳国内外大型体育场馆运营管理的成功经验,并借鉴国外大型体育场馆运营管理的先进理念,对大型体育场馆运营中面临的赛后利用、多元化经营、无形资产开发等诸多问题进行深入研究,以为我国大型体育场馆运营难题的破解和各场馆运营管理者的运营管理实践提供经验借鉴与理论支持
目前,我国大型体育场馆运营中存在布局不合理、功能单一、场馆资源开发不充分,闲置较为严重、经营方式较为单一,营销手段落后、运营成本过高,政府负担过重、经营人才匮乏,冗员过多、国有资产流失严重,政府监管缺位、消费性支出过多,发展资金不足、管理体制改革进展缓慢、经济效益与社会效益难以调和、激励机制不健全,平均分配主义严重、税费负担过重等诸多问题。
我国大型体育场馆赛后运营现状主要表现在部分大型体育场馆赛后常年闲置,资源浪费严重、看台下空间与附属设施未能充分利用、赛后经营状况不理想,部分大型体育场馆亏损严重、赛后经营模式单一,以自主经营为主、赛后经营范围狭窄,以本体经营为主、赛后运营成本过高,冗员过多、赛后运营与城市生活脱节等方面。当前制约大型体育场馆赛后运营的因素主要有选址的郊区化严重制约大型体育场馆的赛后运营、设计未能充分考虑赛后运营、传统场馆 管理体制制约、规模过大不利于赛后运营、赛后运营政策不完善、赛后运营功能定位欠妥,自我发展受限和专业运营团队与人才缺乏等。
大型体育场馆需在规划设计阶段就要考虑赛后运营,大型体育场馆功能的综合化是必然趋势,大型体育场馆赛
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