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A Differrent View of the NBA: The Globalization Process

by Ali Yildirim
Save 13% Save 13%
Current price ₹1,691.00
Original price ₹1,949.00
Original price ₹1,949.00
Original price ₹1,949.00
(-13%)
₹1,691.00
Current price ₹1,691.00

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Book cover type: Paperback
  • ISBN13: 9781970277456
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Omega IP Holding, Inc
  • Publisher Imprint: Omega IP Holding, Inc
  • Publication Date:
  • Pages: 66
  • Original Price: GBP 14.99
  • Language: English
  • Edition: N/A
  • Item Weight: 227 grams
  • BISAC Subject(s): Basketball

The NBA's journey from a regional league to a global powerhouse is one of the greatest success stories in modern history. A Different View of the NBA: The Globalization Process takes you inside the strategy, the technology, and the legendary talent that made it possible.

Across nine detailed chapters, discover how the NBA:

  • Leveraged the 1990s boom to reach international markets.
  • Utilized cutting-edge technology to connect with fans across every time zone.
  • Managed the rise of international superstars who redefined the sport.
  • Navigated the complex controversies of global business.

From the first tip-off in a new market to the future of international expansion, this is the definitive guide to the NBA's global revolution.

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