Dienstleistungsqualitaet Bei Professionellen Sportveranstaltungen: Entwicklung Und Ueberpruefung Eines Erklaerungsmodells

Name: Dienstleistungsqualitaet Bei Professionellen Sportveranstaltungen: Entwicklung Und Ueberpruefung Eines Erklaerungsmodells
Brand: Peter Lang Gmbh, Internationaler Verlag Der W
SKU: 9783631505083
Price: 5868.0 INR
Availability: InStock

by Florian Riedmüller

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ISBN13: 9783631505083
Binding: Paperback
Subject: N/A
Publisher: Peter Lang Gmbh, Internationaler Verlag Der W
Publisher Imprint: Peter Lang Gmbh, Internationaler Verlag Der W
Publication Date: March 18, 2003
Pages: 308
Original Price: GBP 56.6
Language: German
Edition: N/A
Item Weight: 410 grams
BISAC Subject(s): General

About The Book

Die Nachfrage nach professionellen Sportveranstaltungen ist im hohen Ma e von der dargebotenen sportlichen Leistung abhängig. Sportveranstalter versuchen dieses Risiko durch höhere Investitionen in die teilnehmenden Sportler und die Integration von Zusatzangeboten in die Veranstaltung zu lösen. Beide Strategien zielen darauf ab, die Qualität einer Veranstaltung aus Kundensicht zu steigern, dadurch eine stärkere Kundenbindung und in der Folge einen grö eren Veranstaltungserfolg zu erzielen. Woraus setzt sich die Qualität einer Sportveranstaltung aus Sicht der Zuschauer aber überhaupt zusammen? Die Arbeit entwickelt auf diese Frage einen theoretisch hergeleiteten und empirisch bestätigten Lösungsansatz. Sie bietet damit gleichzeitig eine Planungshilfe für das Management von Sportveranstaltungen.

About The Author

Der Autor: Florian Riedmüller studierte Betriebswirtschaftslehre an der Universität Erlangen-Nürnberg. Nach dem Studium und einer beruflichen Station in der Marktforschung war er Mitarbeiter am Institut für Marketing an der Universität der Bundeswehr München und promovierte dort 2002. Seitdem arbeitet er für einen internationalen Sportartikelhersteller.

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