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Festival and Events Management

by Ian Yeoman
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Current price ₹5,112.00
Original price ₹8,520.00
Original price ₹8,520.00
Original price ₹8,520.00
(-40%)
₹5,112.00
Current price ₹5,112.00

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Book cover type: Paperback
  • ISBN13: 9780750658720
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Taylor & Francis Ltd
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 440
  • Original Price: GBP 67.99
  • Language: English
  • Edition: N/A
  • Item Weight: 676 grams
  • BISAC Subject(s): Essays

Festival and Events Management: an international perspective is a unique text looking at the central role of events management in the cultural, tourism and arts industries. With international contributions from industry and academia, the text looks at the following: * Events & cultural environments * Managing the arts & leisure experience * Marketing, policies and strategies of art and leisure management Chapters include exercises, and additional teaching materials and solutions to questions are provided as part of an accompanying online resource.

Ian Yeoman, Martin Robertson, Jane Ali-Knight, Siobhan Drummond, Una McMahon-Beattie

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