Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

Flex Appeal: The Changing Face of '70s Skateboard Culture

by Stefan Ytterborn
Save 32% Save 32%
Current price ₹3,093.00
Original price ₹4,550.00
Original price ₹4,550.00
Original price ₹4,550.00
(-32%)
₹3,093.00
Current price ₹3,093.00

Imported Edition - Ships in 12-14 Days

Free Shipping in India on orders above Rs. 500

Request Bulk Quantity Quote
+91
Book cover type: Hardcover
  • ISBN13: 9783967042382
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Gestalten
  • Publisher Imprint: Gestalten
  • Publication Date:
  • Pages: 208
  • Original Price: GBP 35.0
  • Language: English
  • Edition: N/A
  • Item Weight: 944 grams
  • BISAC Subject(s): Skateboarding

Flex Appeal is a deep dive into the most volatile period of the sport: the 1970s California skateboard explosion. Fueled by rapid innovation and the shift from flex decks to stiff vert machines, this golden era is captured through the story of Fibreflex, one of its defining brands.

Anchored by Stefan Ytterborn's collection of boards from 1975 to 1979, and enriched by the photography of J�rgen Brennicke and the creative direction of David Gonzalez, the book reveals how a single brand and its boards helped reshape performance, identity, and youth culture.

Ytterborn, Stefan: - Stefan Ytterborn is a visionary entrepreneur and founder of brands like POC and CAKE. Known for bridging innovation with lifestyle, he connects performance and culture in ways that resonate globally. His work highlights how products and their stories shape identity and community.

Trusted for over 49 years

Family Owned Company

Secure Payment

All Major Credit Cards/Debit Cards/UPI & More Accepted

New & Authentic Products

India's Largest Distributor

Need Support?

Whatsapp Us