Joining the Clubs: The Business of the National Hockey League to 1945

Name: Joining the Clubs: The Business of the National Hockey League to 1945
Brand: Atlantic Books
SKU: 9780815633839
Price: 5895.0 INR
Availability: InStock

by J. Andrew Ross

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ISBN13: 9780815633839
Binding: Hardcover
Subject: N/A
Publisher: Syracuse University Press
Publisher Imprint: Syracuse University Press
Publication Date: May 21, 2015
Pages: 456
Original Price: USD 49.95
Language: English
Edition: N/A
Item Weight: 744 grams
BISAC Subject(s): Winter Sports / Hockey

About The Book

How did a small Canadian regional league come to dominate a North American continental sport? Joining the Clubs: The Business of the National Hockey League to 1945 tells the fascinating story of the game off the ice, offering a play-by-play of cooperation and competition among owners, players, arenas, and spectators that produced a major league business enterprise. Ross explores the ways in which the NHL organized itself to maintain long-term stability, deal with its labor force, and adapt its product and structure to the demands of local, regional, and international markets. He argues that sports leagues like the NHL pursued a strategy that responded both to standard commercial incentives and also to consumer demands that the product provide cultural meaning. Leagues successfully used the cartel form--an ostensibly illegal association of businesses that cooperated to monopolize the market for professional hockey--along with a focus on locally branded clubs, to manage competition and attract spectators to the sport. In addition, the NHL had another special challenge: unlike other major leagues, it was a binational league that had to sell and manage its sport in two different countries. Joining the Clubs pays close attention to these national differences, as well as to the context of a historical period characterized by war and peace, by rapid economic growth and dire recession, and by the momentous technological and social changes of the modern age.

About The Author

J. Andrew Ross is a postdoctoral research fellow at the University of Guelph in Ontario. He has published numerous articles and chapters on the history of business, and has edited a collection of biographies of entrepreneurs.

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