Kommerzialisierung Des Fußballs Vom Amateursport Bis Zur Super League: Mit Geleitwort Von Fredi Bobic Und Interview Mit Martin Kind
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Mit Geleitwort von Fredi Bobic und Exklusivinterview mit Martin Kind!
Das Buch skizziert die wirtschaftliche Entwicklung im Spitzenfu ball: Ausufernde Spielergeh�lter und Abl�sesummen lassen Vereine zunehmend wirtschaftlich defizit�r agieren, um sich bei der Jagd nach begehrten Titeln wie in der Champions League Vorteile zu verschaffen. Diese Spirale veranlasste die UEFA, ein umstrittenes Reglement - Financial Fairplay - im europ�ischen Fu ball zu installieren, das als gescheitert gilt und durch Financial Sustainability ersetzt wurde. Das Autorentrio stellt Alternativkonzepte f�r mehr sportliche Ausgeglichenheit (Competitive Balance) in den Wettbewerben vor. Eine Chronik zeichnet den Weg des Geldes in den Profifu ball seit dem 19. Jahrhundert nach und beleuchtet, wie Vereine durch Aktienausgaben, den Verkauf von Vereinsanteilen an Investoren oder die Gr�ndung einer Super League liquide Mittel generieren. Ferner werden wirtschaftliche Auswirkungen der COVID-19-Pandemie erl�utert.Vereins�bernahmen durch staatsnahe Unternehmen (Paris Saint-Germain durch Katar oder Newcastle United durch Saudi-Arabien), um Sportswashing zu betreiben, oder die Gr�ndung von Holding-Gesellschaften (City Football Group), um weltweit Fu ballclubs unter sich zu vereinen, markieren Ans�tze, sich gegen die Konkurrenz zu behaupten.Die Autoren
Marc J. Friedrich ist Kommunikationsexperte, Roman- und Fachbuchautor und hat mehrere Jahre als Redakteur bei der Funke Mediengruppe, darunter auch in Sportredaktionen, gearbeitet.
Sebastian Friedrich ist Verlagsexperte und hat bereits im Rahmen seiner BWL-Studienabschlussarbeit zum Themenkomplex Fußball und Finanzen im Allgemeinen sowie zum Financial Fairplay im Besonderen geforscht.
Dr. Ludwig Hierl lehrt als Professor für Accounting, Controlling und Finance an der DHWB Heilbronn. Er forscht und publiziert unter anderem zur Bilanzierung von Fußballvereinen und zum Financial Fairplay der UEFA.
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