Routledge Handbook of Sport Communication

Name: Routledge Handbook of Sport Communication
Brand: Routledge
SKU: 9781032553511
Price: 4391.0 INR
Availability: InStock

by Paul M. Pedersen

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ISBN13: 9781032553511
Binding: Paperback
Subject: N/A
Publisher: Routledge
Publisher Imprint: Routledge
Publication Date: June 22, 2026
Pages: 462
Original Price: GBP 50.99
Language: English
Edition: 2nd Edition
Item Weight: 735 grams
BISAC Subject(s): Business Aspects

About The Book

The Routledge Handbook of Sport Communication offers a comprehensive and in-depth survey of the contemporary discipline of sport communication.

Now in a fully revised and updated second edition, it explores communication within, through, and for sport in various theoretical, conceptual, cultural, behavioral, practical, and managerial aspects. Including contributions from leading sport communication scholars and professionals from around the world, the book is structured around four key themes: theoretical and conceptual foundations; mediated aspects of sport communication; sociological aspects; and organizational, technological, and managerial aspects. This new edition includes expanded coverage of important and emerging topics within sport communication including cross-cultural communication, rhetoric in sport, storytelling, the business of sports broadcasting, athlete activism, and communication within sports teams.

Taking stock of current research, new ideas, and key issues, this book is an essential reference for any advanced student, researcher, or practitioner with an interest in sport communication, sport business, sport management, sport marketing, communication theory, journalism, or media studies.

About The Author

Paul M. Pedersen is Professor of Sport Management in the School of Public Health at Indiana University Bloomington, USA. As an extension of his previous work as a sportswriter and sport business columnist, Pedersen's primary areas of scholarly interest and research are the symbiotic relationship between sport and communication as well as the activities and practices of various sport organization personnel. A research fellow of the North American Society for Sport Management (NASSM), Pedersen has published over a dozen books and more than 125 articles. Founder and editor-in-chief of the International Journal of Sport Communication, he serves on the editorial board of seven journals.

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