Spendenbeschaffung und College-Leichtathletik der Division I-A
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Laut dem Council for Aid to Education (2003) trugen Alumni im Jahr 2002 zu 25 Prozent zur Hochschulbildung bei, gefolgt von Nicht-Alumni mit 23 Prozent. Nicht-Alumni sind eine wichtige Kraft zur Unterst�tzung des Hochschulsports, doch die Forschung zu Spendern konzentriert sich �berwiegend auf Alumni-Spender, w�hrend Nicht-Alumni kaum Beachtung finden. Diese Untersuchung ermittelte die demografischen Merkmale und die Zugeh�rigkeit zu Alumni und verglich die Motive nach Geschlecht und Zugeh�rigkeit zu Alumni. Der Fragebogen f�r institutionelle Sportspender bestand aus einem Abschnitt zur Zugeh�rigkeit, einem Abschnitt zur Motivation und einem Abschnitt zu demografischen Merkmalen. Die 22 Motivationskonstrukte wurden aus Staurowskys (1994) ACQUIRE-II-Instrument �bernommen und in sechs Gruppen unterteilt: Vorteile, Macht, Philanthropie, Soziales, Erfolg 1 und Erfolg 2. Eine Stichprobe von 1.100 Mitgliedern von F�rdervereinen aus zwei Division-I-A-Universit�ten ergab 410 verwertbare Frageb�gen. Ein Kriterium f�r den Alumni-Status war, dass die Befragten einen Abschluss an der Universit�t erworben hatten, an die sie spendeten.
• Author(s): Clear | James • Publisher: Penguin • Publisher Imprint: Penguin Random House • Subject: General Books
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Rich Dad Poor Dad: What the Rich Teach Their Kids about Money That the Poor and Middle Class Do Not!
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