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Sports Mania: Essays on Fandom and the Media in the 21st Century

by Lawrence W. Hugenberg , Paul M. Haridakis , Adam C. Earnheardt
Save 17% Save 17%
Current price ₹2,844.00
Original price ₹3,413.00
Original price ₹3,413.00
Original price ₹3,413.00
(-17%)
₹2,844.00
Current price ₹2,844.00

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Book cover type: Paperback
  • ISBN13: 9780786437269
  • Binding: Paperback
  • Subject: N/A
  • Publisher: McFarland & Company
  • Publisher Imprint: McFarland & Company
  • Publication Date:
  • Pages: 293
  • Original Price: GBP 21.99
  • Language: English
  • Edition: N/A
  • Item Weight: 386 grams
  • BISAC Subject(s): Essays

Leading scholars in sports communication tackle a wide range of subjects in these essays, including the ways in which people root for their teams, the consumption of sports information, and the uses of technology to cultivate fan communities. Taking an interdisciplinary approach through the fields of communication, psychology and telecommunications, this collection explores modern fans, their motives and culture, and their identification with sports and individual teams.

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