Contemporary Challenges: American Business in a Global Economy

Name: Contemporary Challenges: American Business in a Global Economy
Brand: New York University Press
SKU: 9780814718681
Price: 3173.0 INR
Availability: InStock

by Daniel E. Diamond

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ISBN13: 9780814718681
Binding: Hardcover
Subject: N/A
Publisher: New York University Press
Publisher Imprint: New York University Press
Publication Date: March 1, 1995
Pages: 152
Original Price: GBP 21.99
Language: English
Edition: N/A
Item Weight: 259 grams
BISAC Subject(s): Telecommunications

About The Book

In this volume, three respected business leaders examine fundamental issues involving American business and the economy. Michael J. Solomon, President, Warner Brothers International Television Distribution, addresses international telecommunications, describing its growth and significance and highlighting the changes to come with new technologies such as HDTV and laser disk technology. Edward E. Barr, President and Chief Executive Officer, Sun Chemical Corporation and DIC Americas, Inc., outlines an industrial strategy to help maintain America's competitive economic position and an education strategy that reworks a major precept--the priority and purpose of educating our youth. Finally, Shelley Schwab, President, MCA TV Universal Studios, examines television in the nineties and the ramifications of new approaches to the medium, including interactive programming, video on demand, and virtual reality. The Joseph I. Lubin Memorial Lectures were established through the generosity of the late Joseph I. Lubin, a distinguished business, philanthropic, and civic leader. The lectures are presented by the Leonard N. Stern School of Business at New York University.

About The Author

Diamond, Daniel E.: - Daniel E. Diamond is Dean of the Undergraduate College, Leonard N. Stern School of Business, New York University.

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