This book analyses the role of communication in creating the value of innovation ecosystems from the perspective of the international network of technology parks and areas of innovation. It explores the relations and interactions between different stakeholders (administration, universities, business, innovation agencies), highlighting the important role of communication within successful innovation ecosystems.
The role of communication is explained using different levels of communication approach. The authors present communication as a complex process, involving all the ecosystem stakeholders who are as well motivated and involved in different roles, norms, business models, environments, organizations, cultures, etc. The book proposes novel and interdisciplinary research (management, social communication and journalism, political science and administration) focused on the potential of communication in order to design the paradigm and indicate practical implications. The authors take into consideration modern IT tools, which provide the ground for redefining the connections between stakeholders, as well as sustainable development and ESG values, which change the perspective and priorities of the ecosystem.
Innovation Ecosystems and the Role of Communication is written for scholars and researchers in the fields of innovation studies, management science, and communication studies.
Dominika Narożna is a university professor employed at the Department of Journalism of the Faculty of Political Science and Journalism at Adam Mickiewicz University in Poznan. She is a member of the Board of the Adam Mickiewicz University Foundation in Poznan and serves as the manager for public relations at the Poznan Science and Technology Park, which is part of the Foundation. She has created and is the head of the "Audiovisual Production" program (second degree studies) at UAM. From 2004 to 2010, she collaborated with TVP S.A. and then served as the spokesperson for UAM until 2017. She also headed the Press Office of the university. She is the author of numerous publications on journalism and media relations. She is a trainer and advisor in the fields of image creation and information policy. She is passionate about music (composing her own pieces and singing).
Justyna Adamska is Deputy Director at Poznan Science and Technology Park, where she has been working since 2004. With a background in management, consultancy, and specialized knowledge in innovation, communication, sustainable development (ESG), EU projects, and business support center development, she plays a key role in driving strategic initiatives within the organization. Drawing on her doctoral degree in economics from the Poznan University of Economics and Business and over 20 years of experience, she has cultivated strong connections between entrepreneurs and academia, fostering collaboration and innovation. As a Certified Innovation Coach, she guides individuals and organisations toward innovative solutions, leveraging her deep understanding of marketing tools, business strategies, and cutting-edge methodologies. Furthermore, her contributions to scholarly publications on innovation and business support centers reflect her commitment to advancing knowledge and driving business growth.
