Insufferable Tools: Feminism Against Big Tech

Name: Insufferable Tools: Feminism Against Big Tech
Brand: Duke University Press
SKU: 9781478033646
Price: 10667.0 INR
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by Sarah Sharma

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ISBN13: 9781478033646
Binding: Hardcover
Subject: N/A
Publisher: Duke University Press
Publisher Imprint: Duke University Press
Publication Date: April 21, 2026
Pages: 222
Original Price: USD 103.95
Language: English
Edition: N/A
Item Weight: 472 grams
BISAC Subject(s): Social Aspects

About The Book

In a world seemingly run by the whims and power plays of Musks and Zucks, Insufferable Tools cuts to the core of modern technology's gendered politics. Sarah Sharma challenges the idea that the Big Tech broligarchs are neutral utilitarians who view technology as mere tools. She shows instead how these tech giants have turned the internet, and, increasingly, "real life" into a set of environments which they cultivate and manipulate to wield the real tools: us, the users. Sharma critiques a popular system of inclusion she calls "Big Tech Feminism" that attempts to incorporate and make useful people of color, queer people, and others who are seen as broken machines in the current gendered power structures. Deconstructing Big Tech's patriarchal deployment of media theory to gain and maintain power, Sharma proposes a feminist techno-politics that can forge new futures free from the grip of the truly insufferable tools.

About The Author

Sarah Sharma is Professor of Media Theory and Director of the Institute for Communication, Culture, Information and Technology at the University of Toronto. She is author of In the Meantime: Temporality and Cultural Politics and co-editor of Re-Understanding Media: Feminist Extensions of Marshall McLuhan, both published by Duke University Press.

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