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Product Innovation: Leading Change Through Integrated Product Development by David L. Rainey

Product Innovation: Leading Change Through Integrated Product Development

by David L. Rainey
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Book cover type: Paperback
  • ISBN13: 9780521066013
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Cambridge University Press
  • Publisher Imprint: Cambridge University Press
  • Publication Date:
  • Pages: 640
  • Original Price: USD 128.0
  • Language: English
  • Edition: 1
  • Item Weight: 1003 grams
  • BISAC Subject(s): Industrial Design / Product

This book describes the latest constructs, techniques, and processes for enabling managers, professionals, and practitioners to be more effective in designing, developing, and commercializing new products and services. Written from an Integrated Product Development (IPD) perspective, it provides guidance and support in formulating and executing IPD programs for business practitioners and MBA students.

Rainey, David L.: - David L. Rainey has over 30 years of experience and leadership in industry and academia. He is a professor of management and the Chair of the Hartford Department of the Lally School of Management and Technology at Rensselaer Polytechnic Institute. He is a leading internationally known authority on global enterprise management, sustainable development, technological entrepreneurship, and product innovation.

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