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Serviceinnovation: Potenziale Industrieller Dienstleistungen Erkennen Und Erfolgreich Implementieren by Reinhard Geissbauer, Alexander Griesmeier, Sebastian Feldmann

Serviceinnovation: Potenziale Industrieller Dienstleistungen Erkennen Und Erfolgreich Implementieren

by Reinhard Geissbauer , Alexander Griesmeier , Sebastian Feldmann
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Book cover type: Paperback
  • ISBN13: 9783642212383
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Publication Date:
  • Pages: 200
  • Original Price: EUR 65.41
  • Language: German
  • Edition: 2012
  • Item Weight: 286 grams
  • BISAC Subject(s): Industrial Engineering

Auch Unternehmen, die sich haupts�chlich auf die technische Entwicklung und Herstellung ihrer Produkte konzentrieren, m�ssen neue Kunden gewinnen und langfristig an sich binden. Das Buch bietet eine Anleitung f�r den Weg hin zum industriellen Dienstleistungsunternehmen: An Beispielen f�hrender Industriebetriebe (Automotive, Maschinenbau, Informationstechnologie) wird erl�utert, welche Konzepte nachhaltig zum Erfolg f�hren. Mit Tools zur Einsch�tzung der eigenen Serviceleistung und -reife, Schritt-f�r-Schritt-Anleitungen und Handlungsempfehlungen.

Dr. Reinhard Geissbauer ist Direktor und Geschäftsführer bei PRTM Management Consultants, einem Unternehmen des PwC-Netzwerkes. Er betreut schwerpunktmäßig europäische Unternehmen des Maschinen- und Anlagenbaus, sowie des Hightech- und Elektronik-Sektors. In den vergangenen 15 Jahren begleitete er zahlreiche Projekte in der Strategischen und Operativen Serviceentwicklung und dem Supply Chain Management. Herr Geissbauer promovierte in Internationaler Betriebswirtschaftslehre an der Universität Regensburg und hält einen MBA in Internationalem Management und Finanzen.

Alexander Griesmeier betreut als Prinzipal seit 15 Jahren führende Maschinen- und Anlagenbauer sowie Konsumgüterunternehmen bei der Implementierung ihrer neuen Servicestrategie auf der Basis kundenzugewandter Angebote und Prozesse. Zudem begleitet er deren organisatorische Veränderung und Optimierung. Er studierte Physik an der Technischen Universität in München.

Sebastian Feldmann betreut als Prinzipal seit mehr als 10 Jahren führende, global agierende Unternehmen aus dem Automobil- und Transportsektor sowie dem Maschinen- und Anlagenbau bei der Transformation aller kundengerichteten Aktivitäten, mit Fokus auf Vertrieb und After Sales. Sein Studium zum Diplom-Kaufmann (MBA) hat er an der WHU - Otto Beisheim School of Management - sowie der Kobe University Japan und der Rotman School of Management an der UofT in Kanada absolviert.

Matthias Toepert hat seit fünf Jahren den Schwerpunkt seiner Beratungstätigkeit in der Gestaltung vonServiceorganisationen und -prozessen bei international operierenden Maschinen- und Anlagenbauern. Darüber hinaus leitete er drei Jahre lang ein Dienstleistungsunternehmen in der Automobilindustrie. Er studierte Wirtschaftsinformatik an der Universität Bamberg in Deutschland und der Clemson University in den USA.

Alle vier Autoren sind führende Mitarbeiter der Unternehmensberatung PRTM Management Consultants, einem Unternehmen des PwC-Netzwerkes.

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