The Digital Transformation of the Automotive Industry: Catalysts, Roadmap, Practice
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This book provides comprehensive and pragmatic recommendations for action for the automotive and supplier industry, which has been changing ever more rapidly in recent years. China has developed into the leading market for e-mobility and for the use of autonomous robotaxis, AI and data. The established manufacturers have to change much more quickly based on clear objectives in order not to lose touch and to still be able to achieve the Paris climate goals. The industry is changing comprehensively from a vehicle-focused to a mobility-oriented business model. More and more processes, even entire business areas, will run automatically based on AI and new technologies will change sales and aftersales structures. More and more data is being created, which also enables new, profitable products. The switch to e-vehicles with an appropriate charging environment, the use of mobility services instead of car ownership, climate-neutral production and the circular economy must be addressed more quickly. The third edition of the book provides complete information on the digital transformations that are still absolutely necessary and taking into account the latest developments revised edition comprehensive and pragmatic answers to current questions: How should new technologies be used in a structured manner and where will AI lead to significant changes? How should the transformation be approached and with what key topics? The outlook beyond 2040 at the end of the book has been expanded and the expected changes in the world of work are considered, especially from an AI perspective.
Regarding the digital transformations that are still absolutely necessary and taking into account the latest developments, the book, now in its third completely revised edition, provides comprehensive and pragmatic answers to current questions: How should new technologies be used in a structured manner and where will AI lead to significant changes? How should the transformation be approached and with what key topics? The outlook beyond 2040 at the end of the book has been expanded and the expected changes in the world of work are considered, especially from an AI perspective.
Professor Dr.-Ing. Uwe Winkelhake was Vice President Automotive at IBM Deutschland GmbH and has well over 30 years of professional experience in the digitalization of the automotive industry with large international transformation projects. He is an independent consultant and honorary professor at the Technical University of Braunschweig, Germany.
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