• ISBN13: 9788171569779
• Binding: Hardcover
• Subject: Tourism, Travel Guide & Hospitality
• Publisher: Atlantic Publishers & Distributors (P) Ltd
• Publisher Imprint: Atlantic
• Publication Date: July 25, 2013
• Pages: 296
• Original Price: INR 795.0
• Language: English
• Edition: N/A
• Item Weight: 330 grams
• BISAC Subject(s): Industries / Hospitality, Travel & Tourism

Now-a-days there is a heartfelt need to understand the Tourism and its development. The introductory chapter of the book provides an interesting study about Tourism. The study also provides a clear picture of concept of Tourism, history of travel, types of Tourism, Tourism in modern period, nature of Tourism, components and elements of Tourism, basic reasons and motivation for travel, the organization, measurement and planning of Tourism, marketing, promotion, the economic, social and cultural significance of Tourism in an excellent manner in the following chapters. Further, this book gives a graphic picture about Manila Declaration on World Tourism, religious, spiritual, cultural and holiday Tourism, International Organization and Tourism, accommodation, travel agency, documents and development of Tourism in India along with tourist centres in India in an exhaustive and lucid manner. The description is brief and accurate. The book is beautifully written to make the reading easy and interesting. The book would be of great value for the students as well as the teachers. Even laymen would enjoy the book because of its simple style.

Professor N. Jayapalan of Government Arts College, Karur (Tamil Nadu) did his post-graduation in History from Pachaiyappa’s College, Chennai (Madras University). Later, he did his post-graduation in Political Science from the same University. He got his M.Phil. from the Bharathidasan University, Tiruchirapalli. He has participated in a number of seminars connected with Indian History and Political Science. He has written more than hundred books, both on History and Political Science. He is one of the most popular authors in Tamil Nadu.

• 1. Introduction
• 2. Concept of Tourism
• 3. History of Travel (Tourism)
• (i) Ancient Period
• Medieval Period
• Modern Period
• (ii) Travellers and their Accounts
• (iii) Purposes of Travel
• (iv) Development of Travel
• (v) Impact of the World Wars on Transport Systems
• 4. Types of Tourism
• 5. Tourism in Modern Period
• 6. Nature of Tourism
• 7. Tourism
• Its Components and Elements
• 8. Basic Reasons and Motivation for Travel
• 9. The Organisation of Tourism
• (i) Need and Necessity
• (ii) Factors that led to the Organisation
• (iii) U.N. Conference and its Role
• (iv) The National Tourist Organisation
• (v) Indian Scenario in Tourist Organisation
• 10. Some Aspects of the Measurement of Tourism
• 11. Planning of Tourism
• 12. Tourism Marketing
• (i) Marketing Concept
• (ii) Marketing in Tourism
• Social Features
• (iii) Marketing Process and Functions
• (iv) Marketing Mix
• 13. Tourism Promotion
• (i) Advertising
• (ii) Sales Support Activities
• (iii) Public Relations
• (iv) Publicity
• (v) Publicity Media
• 14. The Economic, Social and Cultural Significance of Tourism
• (i) Economic Significance
• (ii) Social Significance
• (iii) Cultural Significance
• (iv) The Multiplier Effect
• 15. Manila Declaration on World Tourism
• 16. Religious and Spiritual Tourism
• 17. Cultural Tourism
• 18. Holiday Tourism
• 19. International Organisations and Tourism
• (i) History of Co-operative Endeavour
• (ii) International Union of Official Travel Organisations
• (iii) The World Tourism Organisation
• (iv) Pacific Area Travel Association (PATA)
• (a) PATA Membership
• (b) PATA Chapters
• (c) Finance
• (d) Functions
• (v) PATA and India
• (vi) International Air Transport Association (IATA)
• (vii) International Civil Aviation Organisation (ICAO)
• 20. Accommodation and Tourism
• (i) Need and Necessity of Accommodation
• (ii) Emergence of Hotel
• (iii) Hotels-Types
• (iv) Other Forms of Accommodation
• (v) Classification
• (vi) Registration
• (vii) Categorisation
• (viii) Geographical Distribution
• (ix) Recent Trends in Accommodation
• 21. Travel Agency
• (i) History-Growth and Development
• (ii) Essentials of Travel Agency
• (iii) Functions of Travel Agency
• (iv) Setting up of a Travel Agency
• (v) Organisation of Travel
• (vi) Travel Organisations
• (vii) Travel Agents in India
• (viii) Travel Agents Association of India (TAAI)
• 22. Travel Documents
• (i) Passport and Visas
• (ii) Formalities
• Health
• Customs
• (iii) Currency Control
• Foreign Exchange
• 23. Development of Tourism in India
• (i) Land for all Seasons
• (ii) The Sargent Committee
• (iii) Tourist Information Offices
• (iv) Ministry of Tourism
• (v) Department of Tourism
• (vi) Tourism Since Independence
• (vii) India Tourism Development Corporation (ITDC)
• 24. Cultural Toursim in India
• 25. Tourist Centres of India
• 26. Appendices
• (1) Abbreviations
• (2) Member States of the World Tourism Organisation (As on April 1981)
• (3) Tourism Courses in India
• (4) Travel Guides on India
• Bibliography
• Index