Name: Business Events:
Brand: Taylor & Francis Group
SKU: 9781138735767
Price: 4032.0 INR
Availability: InStock

Business Events:

by Davidson

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ISBN13: 9781138735767
Binding: Paperback
Subject: Tourism, Travel Guide & Hospitality
Publisher: Taylor & Francis Group
Publisher Imprint: N/A
Publication Date: December 6, 2019
Pages: 486
Original Price: GBP 46.99
Language: English
Edition: N/A
Item Weight: 930 grams
BISAC Subject(s): Industries / Hospitality, Travel & Tourism

About The Book

The dynamic and fast-expanding business events sector plays a vital role in the professional lives of hundreds of millions of people worldwide by providing settings in which they can meet for the purposes of negotiation, deliberation, motivation, the dissemination of knowledge, and the celebration of their greatest career-related achievements.

This book provides a sound practical and theoretical context for the study of this subject by covering, in depth, all categories of business-related events including corporate meetings, association conferences, political events, incentive travel, exhibitions, corporate hospitality, awards ceremonies and SMERF (social, military, educational, religious and fraternal) gatherings.

This new edition has been extensively revised and updated to reflect recent developments in business events, including:

Five new chapters on business events destination marketing, knowledge, sustainability, ethics and technology
New 'It's my job' voice boxes offering practical insights from people employed in the business events industry
A wide range of new case studies illustrating business events throughout the world, including emerging business events destinations such as Russia and the Middle East

Written in an accessible yet analytical manner, Business Events is essential reading for all students of events, tourism and hospitality management.

About The Author

Dr Rob Davidson is the Managing Director of MICE Knowledge, a consultancy specialising in research, education and training services for the business events industry. He is also a Visiting Professor in four European universities (Strasbourg, France; Karlsruhe, Germany; Lugano, Switzerland; and Krems, Austria) and he is a Visiting Fellow at the University of Greenwich in London, UK.

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