Die SWOT-Analyse als Diagnose in Veränderungsprozessen

Name: Die SWOT-Analyse als Diagnose in Veränderungsprozessen
Brand: Grin Verlag
SKU: 9783638774734
Price: 2316.0 INR
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by Alexander Pachmann

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ISBN13: 9783638774734
Binding: Paperback
Subject: N/A
Publisher: Grin Verlag
Publisher Imprint: Grin Verlag
Publication Date: November 2, 2007
Pages: 28
Original Price: GBP 20.9
Language: German
Edition: N/A
Item Weight: 91 grams
BISAC Subject(s): Maps & Road Atlases

About The Book

Studienarbeit aus dem Jahr 2001 im Fachbereich Tourismus - Sonstiges, Note: 1,7, Hochschule Harz - Hochschule f�r angewandte Wissenschaften (FH), Veranstaltung: Ver�nderungsmanagement, Sprache: Deutsch, Abstract: Wandel der Wettbewerbssituation in der Wirtschaft Organisationen und Unternehmungen sind heutzutage auf Grund starker globaler Konkurrenz einem st�ndigen Druck unterworfen. In den letzten Jahrzehnten haben sich Organisationen zu lebendigen Systemen entwickelt die in Wechselbeziehungen zur Umwelt stehen und sich dynamisch den �nderungen des Umfeldes anpassen m�ssen. Heute wird Ver�nderung und Dynamik als "normal" angesehen. Die Verknappung der Ressourcen Zeit und Geld bei einer st�ndigen Zunahme der Komplexit�t, die technische Entwicklung aber auch die Marktverh�ltnisse tragen dazu bei, dass diese "Normalit�t" unabdingbar geworden ist um Handlungsspielr�ume zu schaffen. Dabei sollte die Anpassung aktiv und geplant verlaufen statt reaktiv, nachziehend und zuf�llig. Was f�r die Unternehmen hei t, m�glichst vorausschauend zu handeln, um eine Ver�nderung fr�hzeitig zu erkennen und somit eine gute Marktposition zu erzielen. Ein Instrument, welches sich mit Ver�nderungsprozessen besch�ftigt ist die Organisationsentwicklung (OE). "Organisationsentwicklung ist die st�ndige Fort- und Weiterentwicklung von Organisationen und/ oder von Organisationseinheiten in einer sich laufend ver�ndernden Umwelt."1 OE ist eine wissenschaftliche und betriebswirtschaftliche Entwicklung die besonders in den letzten Jahren sehr popul�r geworden ist. Das Gebiet der OE ist heute weit gef�chert und soll auch nicht Gegenstand der hier vorliegenden Arbeit sein. Lediglich ein Teil aus der Organisationsentwicklung soll in den folgenden Kapiteln behandelt werden.

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