Multimodality, Ideology, and Manipulation

Name: Multimodality, Ideology, and Manipulation
Brand: Routledge
SKU: 9781032744957
Price: 5992.0 INR
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by Jacopo Castaldi

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ISBN13: 9781032744957
Binding: Paperback
Subject: N/A
Publisher: Routledge
Publisher Imprint: Routledge
Publication Date: July 19, 2026
Pages: 270
Original Price: GBP 47.99
Language: English
Edition: N/A
Item Weight: 368 grams
BISAC Subject(s): Essays & Travelogues

About The Book

This book examines how sociopolitical and intercultural ideologies surrounding globalisation and neoliberalism are constructed and negotiated in travel documentaries, focusing on the role of the BBC in reproducing neo-imperialistic and neoliberal values. It argues that these documentaries naturalise the values underpinning globalisation and justify the exploitation of resources from the United Kingdom and the West at the expense of developing countries, reflecting forms of neo-imperialism.

After discussing the role of the BBC as a public service provider and the research's theoretical and methodological foundations, three case studies explore the semiotic and cognitive processes involved in media effects. Through an interdisciplinary approach integrating multimodal critical discourse analysis, audience research, and relevance theory, the book contributes to discussions on the application of multimodality theory to social concerns and addresses academic communities in media studies, critical discourse studies, and semiotics.

This book will interest scholars in multimodality, critical discourse analysis, media and communication studies, and semiotics.

About The Author

Jacopo Castaldi is a senior lecturer in the Centre for Language and Linguistics at Canterbury Christ Church University, UK.

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