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Word, Sound, Image: The Life of the Tamil Text

by Kersenboom Saskia
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Current price ₹3,392.00
Original price ₹5,218.00
Original price ₹5,218.00
Original price ₹5,218.00
(-35%)
₹3,392.00
Current price ₹3,392.00

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Book cover type: Paperback
  • ISBN13: 9781859730089
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Routledge
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 280
  • Original Price: GBP 41.99
  • Language: English
  • Edition: N/A
  • Item Weight: 332 grams
  • BISAC Subject(s): Language Arts / General

This original and radical book challenges dominant parameters of literacy by comparing the oral tradition of the Tamils in South India with the Western culture of printed text. In India, traditional texts are always performed; as a result, form and meaning can change depending on the occasion. This is the opposite of Western communication through publication which is a static representation of knowledge. The author examines the reasons for the differences between the Indian and Western textual traditions, and describes how text lives through the performing arts of words, sound and imagery. She argues that interactive multimedia is the first Western communication form to represent oral traditions effectively.

Saskia Kersenboom Associate Professor in Linguistic Anthropology, University of Amsterdam

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