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Coming Soon: Film Trailers and the Selling of Hollywood Technology by Keith M. Johnston

Coming Soon: Film Trailers and the Selling of Hollywood Technology

by Keith M. Johnston
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Book cover type: Paperback
  • ISBN13: 9780786444328
  • Binding: Paperback
  • Subject: N/A
  • Publisher: McFarland & Company
  • Publisher Imprint: McFarland & Company
  • Publication Date:
  • Pages: 228
  • Original Price: GBP 28.99
  • Language: English
  • Edition: N/A
  • Item Weight: 313 grams
  • BISAC Subject(s): Film / General

The audience's first exposure to a new movie is often in the form of a "coming attraction" trailer, and short previews are also a vanguard for emerging technology and visual techniques. This book demonstrates how the trailer has educated audiences in new film technologies such as synchronized sound, widescreen and 3-D, tracing the trailer's status as a trailblazer on to new media screens and outlets such as television, the Internet, and the iPod. The impact and use of new technologies and the evolution of trailers beyond the big screen is followed into the digital era.

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