• ISBN13: 9789815044508
• Binding: Hardcover
• Subject: N/A
• Publisher: Marshall Cavendish Business
• Publisher Imprint: Marshall Cavendish Business
• Publication Date: January 23, 2024
• Pages: 288
• Original Price: GBP 24.99
• Language: English
• Edition: N/A
• Item Weight: 477 grams
• BISAC Subject(s): International / General, Corporate & Business History, and Strategic Planning

Ten key principlesfor innovationthat Chinese businesses have been quietly and successfully implementing for years.

Western business leaders make two key assumptions about China: that China is always copying the West, and that the West is the seat of innovation. The truth is surprising: China is both copying and innovating, and while Western businesses are busy looking for the next new thing, China is rapidly iterating on what's already been done and pushing ahead.

While businesses in the West are getting disrupted and left behind, the savvy leaders among them can learn, innovate, and excel - by copying China's playbook!

Chinafy distills the key lessons from China to unlock business potential anywhere in the world. These lessons serve as catalysts for how to "Chinafy" innovation for growth. Taking a deep dive into the workings of China's most successful brands - from Haier to ByteDance - author Joanna Hutchins reveals what it takes to get ahead in the world of business and innovation.

Award-winning CEO Joanna Hutchins has spent the last 15 years empowering global consumer brands and Fortune 500 companies to innovate and expand their strategies for the Asia-Pacific market. Her career in brands and marketing has been vast, beginning in New York City where she won multiple Effie Awards from the American Marketing Association (AMA) for her cutting-edge campaigns. She moved to Bangkok, Singapore, and finally Shanghai, where she has lived since 2010. Joanna continues to help major global brands create more compelling identities to stay relevant in the ever-evolving Asia context.