• ISBN13: 9789351501688
• Binding: Paperback
• Subject: Communication, Mass Media and Journalism
• Publisher: Sage Publications
• Publisher Imprint: SAGE India
• Publication Date: January 1, 2015
• Pages: 252
• Original Price: INR 795.0
• Language: English
• Edition: N/A
• Item Weight: 408 grams
• BISAC Subject(s): Communication Studies

The book demonstrates how to create TV and FILM DRAMAS that encourage people to make positive behavioral changes to improve their lives.

The book teaches people how to:

- Create SERIAL OR STAND-ALONE DRAMAS that will appeal to a select audience

- Create characters that represent and attract the target audience

- Introduce subtle and convincing ways to improve the standard of living of the audience

Conduct design workshops for preparing design documents that help script writers create 'convincing' dramas containing the behavior-change message accurately