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Professional Communication

by Priyanka Singh
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Current price ₹188.00
Original price ₹250.00
Original price ₹250.00
Original price ₹250.00
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₹188.00
Current price ₹188.00

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Book cover type: Paperback
  • ISBN13: 9788126917532
  • Binding: Paperback
  • Subject: Communication, Mass Media and Journalism
  • Publisher: Atlantic Publishers & Distributors (P) Ltd
  • Publisher Imprint: Atlantic
  • Publication Date:
  • Pages: 312
  • Original Price: INR 250.0
  • Language: English
  • Edition: N/A
  • Item Weight: 250 grams
  • BISAC Subject(s): Media Studies

In today’s competitive world, knowledge knows no boundaries. People are interacting with each other at a much faster pace than before and thus, communication has acquired a much wider dimension. Professionals are working in a global economy today and the challenges before them have increased manifold. A professional is required not only to develop new ideas but also make others understand their utility and the successful implementation thereof. He is required to lead and to set examples. He has to manage his subordinates, understand their point of view, work with his colleagues as a part of a team and effectively achieve the targets set by his superiors. In all these roles he has to make good use of his communication skills. The book is designed according to the current syllabus of Professional Communication, a course compulsory for the students of all branches of B.Tech./B.Arch. and MCA for first and second semester of all engineering colleges, affiliated to UP Technical University, Lucknow. The book has been divided into five units. First unit deals with basics of technical communication. This involves the definition, purpose, importance and forms of technical communication, how technical writing differs from general writing, levels of communication in an organisation, etc. Second unit describes the various constituents of written technical communication, e.g. prefixes, suffixes, synonyms, antonyms, homophones, etc. Requisites of sentence construction and techniques and methods of paragraph development are also presented in a lucid manner. Third unit deals with the forms of technical communication. This includes business correspondence, official letters/government letters, reports, technical proposals, project thesis and dissertation writing. Fourth unit deals with different presentation strategies. Fifth unit is based on seven essays prescribed in the syllabus. These essays provide a deeper insight into the mechanics of writing. Figures and diagrams have been used wherever necessary for easy understanding by the readers. Learning tips have been provided after every important concept. Numerous Questions and Answers (Multiple, Objective Type, Fill in the Blanks, Short Answer Type, Long Answer Type, etc.) have been provided after every important topic for practice by the students from an examination point of view. Student Notes Section provides a summary of important points and concepts at regular intervals. These serve as readymade notes for the students and thus save their precious time. Previous years’ solved question papers have also been included. The book in its present form will be of immense help to the students of first and second semester of all streams of B.Tech./B.Arch. and MCA. Although the book has been prepared according to the syllabus of UPTU, it will be useful for the students of B.Tech./B.Arch and MCA all over India as it covers all the important aspects of professional communication and the syllabus is almost the same in all universities.

Priyanka Singh, M.A. English, Ph.D., holds the position of Senior Faculty of Professional Communication in School of Management Sciences (SMS), Lucknow. She has four years experience of teaching the students of B.Tech, MCA and B.Pharm. in various institutes like Meerut Institute of Engineering & Technology (M.I.E.T.) and J.P. Institute of Engineering & Technology (J.P.I.E.T.) Meerut. She also takes Personality Development classes and has published several research articles in various journals of repute.

  • Preface–Unit I: Basics of Technical Communication–1. Technical Communication
  • 1.1 Introduction
  • 1.2 Technical Communication
  • 1.3 Purpose of Technical Communication
  • 1.4 Importance of Technical Communication
  • 1.5 Forms (or Kinds) of Technical Communication
  • 1.6 Comparison of Features of General Communication and Technical Communication
  • 1.7 Features of Technical Writing
  • 1.8 Requirements of Effective Technical Writing
  • 1.9 Features of General Writing
  • 1.10 Levels of Communication
  • 1.11 The Flow of Communication in an Organization
  • 1.12 Media
  • 1.13 The Process of Communication
  • 1.14 Components Involved in the Process of Communication
  • 1.15 Communication Barriers and Problems
  • 1.16 Overcoming Barriers
  • Unit II: Constituents of Technical Written Communication
  • 2.1 Words and Sentence
  • 2.1.1 Word
  • 2.1.2 Sentence
  • 2.2 Subject and Predicate
  • 2.3 The Phrase and the Clause
  • 2.4 Prefix
  • 2.5 Suffix
  • 2.6 Formation of Nouns from Verbs
  • 2.7 Formation of Nouns from Adjectives
  • 2.8 Formation of Adjectives
  • 2.9 Synonyms and Antonyms
  • 2.9.1 Synonyms
  • 2.9.2 Antonyms
  • 2.10 Homophones (Homonyms) and Homographs
  • 2.11 Some Technical Words
  • 2.12 Seven Helpful Spelling Rules
  • 2.13 Some Common Misspelled Words
  • 2.14 Vocabulary
  • 2.15 Phobia List
  • 2.16 Requisites of a Good Sentence Construction
  • 2.17 Paragraph
  • 2.17.1 Essential Elements of a Paragraph
  • 2.17.2 Three Basic Requirements of a Paragraph
  • 2.17.3 Techniques and Methods of Paragraph Development
  • 2.18 The Art of Condensation or Precis Writing
  • 2.18.1 Features of Good Precis Writing
  • Unit III: Forms of Technical Communication
  • 3. Business Correspondence
  • 3.1 Importance of Business Correspondence
  • 3.2 Different Mediums for Business Communication
  • 3.3 Difference between Personal Letters and Business letters
  • 3.4 Essentials (or Important Features) of an Effective Business Letter (or Business Correspondence)
  • 3.5 Purpose of Business/Official Letters
  • 3.6 Significance or Importance of Official Letters (or Business Letters)
  • 3.7 Structure of a Business Letter
  • 3.8 Layouts of Business Letters or Main Forms of Arranging the Parts of a Business Letter
  • 3.8.1 Block Layout
  • 3.8.2 Modified Layout
  • 3.8.3 Semi Block Layout
  • 3.8.4 Simplified Layout
  • 3.9 Types of Business Letters
  • 3.9.1 Letters Giving Instructions
  • 3.9.2 Letters Making Inquiries and Responses to Inquiries
  • 3.9.3 Letter Inviting Quotation
  • 3.9.4 Letter Placing Orders
  • 3.9.5 Letters of Claim and Adjustment
  • 3.9.6 Inviting Tenders
  • 3.9.7 Sales Letters
  • 3.9.8 Credit Letters
  • 3.10 Resume Processing
  • 3.10.1 Objective of a Resume
  • 3.10.2 Guidelines for Writing a Good Resume
  • 3.10.3 Types of Resume
  • 3.11 Job Application Letter
  • 3.11.1 Objectives
  • 3.11.2 Types of Job Application Letter
  • 3.12 Transmittal Letter
  • 4. Official Letters/Government Letters
  • 4.1 Purposes of Official Letters
  • 4.2 Difference between Government and Business Letters
  • 4.3 Parts of an Official Letter
  • 4.4 Some Common Forms of Official Letters
  • 4.4.1 D.O. Letters / (Demi Official Letters)
  • 4.4.2 Memorandum or Memo
  • 4.4.2.1 Purposes or Functions of a Memo
  • 4.4.2.2 Classification or Types of Memos
  • 4.4.2.3 Structure of Memo
  • 4.4.2.4 Steps in Writing Memos
  • 4.4.2.5 Characteristics of Good Memos
  • 5. Report
  • 5.1 Introduction
  • 5.2 Objective
  • 5.3 Characteristics of a Report
  • 5.4 Types of Reports
  • 5.5 Importance of Reports
  • 5.6 Structure of Reports
  • 5.7 Format of Reports
  • 5.8 Planning and Preparation of Reports
  • 5.9 Style in Report Writing
  • 6. Technical Proposal
  • 6.1 Introduction
  • 6.2 Types of Proposals
  • 6.2.1 On the Basis of the Contents Objective
  • 6.2.2 On the Basis of Demand or Initiative
  • 6.3 Characteristics of a Good Technical Proposal
  • 6.4 Elements of Structure of a Technical Proposal
  • 7. Technical Paper Writing
  • 7.1 Introduction
  • 7.2 Purposes of Technical Writing
  • 7.3 Essentials of a Good Technical Paper
  • 7.4 Scientific Article Writing
  • 7.5 Difference between Technical Paper/Article and Scientific Article
  • 7.6 Elements of a Technical Paper/Article and Scientific Article
  • 7.7 Graphics/Figures in Technical Writing
  • 8. Research Paper, Dissertation, and Thesis
  • 8.1 Introduction
  • 8.2 Difference between Research Paper and Report
  • 8.3 Difference between Dissertation and Thesis
  • 8.4 Components of a Research Paper
  • 8.5 Essential Features of a Dissertation
  • 8.6 Steps in Preparing Dissertation/Thesis
  • 8.7 Structure of a Dissertation
  • 8.8 Comparison between Research Paper, Dissertation and Thesis
  • Unit IV: Presentation Strategies
  • 9. Effective Presentation Strategies
  • 9.1 Purpose of a Presentation
  • 9.2 Analysing Audience and Locale
  • 9.3 Organizing Contents
  • 9.4 Visual Aids
  • 9.4.1 Importance of visual aids
  • 9.4.2 Types of visual aids
  • 9.5 Understanding Nuances of Delivery
  • 9.6 Modes of Delivery
  • 9.7 Kinesics
  • 9.7.1 Introduction
  • 9.7.2 Elements of Kinesics
  • 9.8 Proxemics
  • 9.9 Paralinguistics
  • 9.10 Chronemics
  • Unit V: Value Based Text Readings
  • 10. Essays
  • 10.1 The Effect of the Scientific Temper on Man
  • 10.2 Science and Survival
  • 10.3 Man and Nature
  • 10.4 The Language of Literature and Science
  • 10.5 The Aims of Science and the Humanities
  • 10.6 Humanistic and Scientific Approaches to Human Activity
  • 10.7 The Mother of the Sciences

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