• ISBN13: 9780199499045
• Binding: Paperback
• Subject: Business Management
• Publisher: Oxford UP
• Publisher Imprint: Oxford UP
• Publication Date: April 16, 2019
• Pages: 520
• Original Price: INR 985.0
• Language: English
• Edition: N/A
• Item Weight: 900 grams
• BISAC Subject(s): Sales & Selling / General

About the Book Sales and distribution management in its third edition provides detailed discussions on the techniques and strategies used by marketers to deal with increasing competition in the market. With its application-oriented approach and new real-life cases, this book would be useful to marketing professionals besides students. About the Author Tapan K. Panda was formerly Dean of Jindal Global Business School (JGBS) at O.P. Jindal Global University (JGU). Sunil Sahadev is a professor of Marketing at the University of Salford, UK.

Tapan Panda, Dean of Jindal Global Business School, O.P. Jindal Global University, Sunil Sahadev, Senior Lecturer in Marketing Management, University of Sheffield

Tapan K. Panda is Dean, Jindal Global Business School (JGBS) at O.P. Jindal Global University (JGU). Prior to this, he was Dean & Professor of Marketing at School of Management, BML Munjal University. He has also been Director at Great Lakes Institute of Management, Chennai and a full time faculty in the area of marketing at Indian Institute of Management (IIM) Indore, Kozhikode and Lucknow.

Sunil Sahadev is Senior Lecturer in Marketing Management at the University of Sheffield, UK. He was earlier Assistant Professor in Marketing, IIM Kozhikode. A post-doctoral fellow from the Asian Institute of Technology (AIT), Bangkok, he has over eight years of teaching experience in distribution channel management at the postgraduate level. He is actively involved in research and consultancy and has authored numerous papers published in international journals.