• ISBN13: 9781510741751
• Binding: Paperback
• Subject: N/A
• Publisher: Skyhorse Publishing
• Publisher Imprint: Skyhorse Publishing
• Publication Date: September 10, 2019
• Pages: 288
• Original Price: USD 19.99
• Language: English
• Edition: N/A
• Item Weight: 341 grams
• BISAC Subject(s): Sales & Selling / General, Marketing / General, and Skills

The language you need to sell and succeed, from America's top copywriter.

Robert W. Bly is a self-made multi-millionaire and brings in six figures of sales annually from marketing and selling his own products, not to mention more than half a million from his freelance writing. He's been a professional copywriter for nearly forty years and has been named America's best copywriter. And now he's drawing back the curtain and revealing hundreds of proven words and phrases that can help you:

• Grab the reader's attention.
• Convey a sense of urgency.
• Communicate what's special, different, and unique about your product.
• Boost response with proven time-tested offers.
• Arouse the reader's curiosity.
• Overcome buyer objections.
• Announce something new.
• Move the reader emotionally.
• Create a perception of superior product value.
• Give the reader news.
• And much more.

• Sell any product or service.
• Get connections, followers, and friends on social media.
• Write social media posts and ads that generate more clicks and conversions.
• Optimize web pages for Google and other search engines.
• Write e-mails that get higher open and click-through rates.
• Become a more powerful and persuasive copywriter.
• Increase web site traffic and conversion.
• Generate better return from your Call to Actions (CTA).

Robert W. Bly is an independent copywriter and marketing consultant with more than thirty-five years of experience in business-to-business and direct response marketing. He is the author of more than ninety books, including Words to Know to Sounds Smart and The Copywriter's Handbook, which was voted a "mini-classic of direct marketing" by the Direct Marketing Club of New York. McGraw-Hill calls Bob Bly "America's top copywriter," and he was AWAI's 2007 Copywriter of the Year. He lives in Montville, New Jersey.