• ISBN13: 9783346763426
• Binding: Paperback
• Subject: N/A
• Publisher: Grin Verlag
• Publisher Imprint: Grin Verlag
• Publication Date: October 31, 2022
• Pages: 194
• Original Price: GBP 73.5
• Language: English
• Edition: N/A
• Item Weight: 259 grams
• BISAC Subject(s): Marketing / Research

Master's Thesis from the year 2021 in the subject Business economics - Market research, grade: 1,0, accadis Hochschule Bad Homburg, language: English, abstract: Mobile payment systems are an innovation that allows people to make contactless payments with a mobile device (such as a smartphone) at the cash register in brick-and-mortar retail outlets without carrying a wallet with credit and debit cards. While other countries have almost entirely adopted and integrated this innovation into their daily lives, adoption rates in Germany remain significantly low. Hence, the objective of this work is to analyze the future of mobile payment systems in Germany with respect to the reasons for adoption or refusal. In particular, the following research question was addressed: Will mobile payment methods replace physical cards in Germany, or will certain factors prevent full adoption?