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International Consumer Behavior in the 21st Century: Impact on Marketing Strategy Development

A. Coskun Samli

Paperback

Current price ₹7,277
Original price ₹11,194
Original price ₹11,194
Original price ₹11,194
(-35%)
₹7,277
Current price ₹7,277

• Author(s): A. Coskun Samli • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - ResearchFrom the Back CoverOver the past two decades, the face of the world consumer has truly changed. Goods are more available, information ab...

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