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The Brand Strategist's Guide to Desire: How to Give Consumers What They Actually Want
A. Simpson
Paperback
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Original price
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• Author(s): A. Simpson • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - ResearchThis is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the rol...
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