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The Brand Strategist's Guide to Desire: How to Give Consumers What They Actually Want

A. Simpson

Paperback

Current price ₹1,819
Original price ₹2,798
Original price ₹2,798
Original price ₹2,798
(-35%)
₹1,819
Current price ₹1,819

• Author(s): A. Simpson • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - ResearchThis is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the rol...

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The Brand Strategist's Guide to Desire: How to Give Consumers What They Actually Want

A. Simpson

Hardcover

Current price ₹2,911
Original price ₹4,477
Original price ₹4,477
Original price ₹4,477
(-35%)
₹2,911
Current price ₹2,911

• Author(s): A. Simpson • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - ResearchThis is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the rol...

View full details