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Marketing Modernity: Italian Advertising from Fascism to Postmodernity

Adam Arvidsson

Paperback

Current price ₹4,496
Original price ₹6,916
Original price ₹6,916
Original price ₹6,916
(-35%)
₹4,496
Current price ₹4,496

• Author(s): Adam Arvidsson • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Economics - MacroeconomicsIn Marketing Modernity, Adam Arvidsson traces the development of Italy's postmodern consumer culture from the 1920s to...

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