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Strategic Customer Management

Adrian Payne, Pennie Frow

Paperback

Current price ₹6,462
Original price ₹6,500
Original price ₹6,500
Original price ₹6,500
(-1%)
₹6,462
Current price ₹6,462

• Author(s): Adrian Payne | Pennie Frow • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Sales & Selling - GeneralRelationship marketing and customer relationship management (CRM) can be jointly...

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Strategic Customer Management

Adrian Payne, Pennie Frow

Hardcover

Current price ₹12,700
Original price ₹12,870
Original price ₹12,870
Original price ₹12,870
(-1%)
₹12,700
Current price ₹12,700

• Author(s): Adrian Payne | Pennie Frow • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Sales & Selling - GeneralRelationship marketing and customer relationship management (CRM) can be jointly...

View full details