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Marketing and Mobile Financial Services: A Global Perspective on Digital Banking Consumer Behaviour by Aijaz A. Shaikh

Marketing and Mobile Financial Services: A Global Perspective on Digital Banking Consumer Behaviour

Aijaz A. Shaikh, Heikki Karjaluoto

Paperback

₹4,146
₹6,377
₹6,377
₹6,377
(-35%)
₹4,146
₹4,146

• Author(s): Aijaz A. Shaikh | Heikki Karjaluoto • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Banks & BankingMobile financial services (MFS) are of major interest and importance to both researchers and practitioners. The rol...

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