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New Brand Strategies in the Digital Era. The Evolution of Consumers' Behaviour and its Influence on Traditional Brand Management
Alena Horch
Paperback
Current price
₹4,908
Original price
₹5,733
Original price
₹5,733
Original price
₹5,733
(-14%)
₹4,908
Current price
₹4,908
| /
• Author(s): Alena Horch • Publisher: Studylab • Publisher Imprint: Studylab • BISAC: Marketing - GeneralBrands are essential for a company. Hence, they need to be carefully developed and managed. During the last years globalisation and digitalis...
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