Search results for “[subject: consumer-behavior]”

• Author(s): Alexander Manu • Publisher: Taylor & Francis • Publisher Imprint: RoutledgeBehavior Space proposes that corporations do not design products or services anymore: they design behavior spaces. Facebook is not a product, not a techno...

• Author(s): Alexander Manu • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: EducationBehavior Space proposes that corporations do not design products or services anymore: they design behavior spaces. Facebook is not a pr...

• Author(s): Alexander Manu • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchWe live in a behavior economy, an environment in which people no longer engage with companies just by purchasing things, but they seek ...

• Author(s): Alexander Manu • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralWhen engaging in transformation the following strategic question develops: if you were designing your organization today, how wo...