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Products
Rethinking Marketing: Qualitative Strategies and Exotic Visions
Alf H. Walle
Hardcover
Current price
₹9,543
Original price
₹11,452
Original price
₹11,452
Original price
₹11,452
(-17%)
₹9,543
Current price
₹9,543
| /
• Author(s): Alf H. Walle • Publisher: Quorum Books • Publisher Imprint: Quorum Books • BISAC: Marketing - GeneralWalle surveys the qualitative social sciences and humanities for instances where by design or accident they have had important thing...
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Rethinking Business Anthropology: Cultural Strategies in Marketing and Management
Alf H. Walle
Hardcover
Current price
₹14,421
Original price
₹22,185
Original price
₹22,185
Original price
₹22,185
(-35%)
₹14,421
Current price
₹14,421
| /
• Author(s): Alf H. Walle • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business ManagementQualitative methods of business research are emerging as vital tools. Business anthropology is at the heart of this movement....
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