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Doing Marketing Research: Alternative Methods for Market Sensing

Alison Lawson

Paperback

Current price ₹4,357
Original price ₹6,702
Original price ₹6,702
Original price ₹6,702
(-35%)
₹4,357
Current price ₹4,357

• Author(s): Alison Lawson • Publisher: Taylor & Francis Ltd • Publisher Imprint: Taylor & Francis Ltd • BISAC: Marketing - ResearchTraditional research methods in marketing can be illuminating when used well, but all too often their resu...

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Alternative Market Research Methods: Market Sensing

Alison Lawson

Paperback

Current price ₹6,554
Original price ₹7,865
Original price ₹7,865
Original price ₹7,865
(-17%)
₹6,554
Current price ₹6,554

• Author(s): Alison Lawson • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchTraditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fai...

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