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Product Innovation through Knowledge Management and Social Media Strategies

Alok Kumar Goel, Puja Singhal

Hardcover

Current price ₹20,903
Original price ₹25,084
Original price ₹25,084
Original price ₹25,084
(-17%)
₹20,903
Current price ₹20,903

• Author(s): Alok Kumar Goel | Puja Singhal • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - GeneralCompanies competing on a global scale must endeavor to launch new initiatives, product...

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