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The Operational Success Factors for Sustainability Marketing among Fast-Moving Consumer Goods
Anonym
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• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelor Thesis from the year 2021 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, language: English...
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Nutzung von Social Media in der Customer Journey. Trends und Implikationen für das Marketing Management
Anonym
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• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesBachelorarbeit aus dem Jahr 2016 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,0, Eu...
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Warum tätigen wir Impulskäufe? Einflussfaktoren im Online- und Offline-Bereich
Anonym
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• Author(s): Anonym • Publisher: Studylab • Publisher Imprint: Studylab • BISAC: Marketing - GeneralWir gehen grundsätzlich davon aus, dass wir unsere Kaufentscheidungen rational und überlegt treffen. In der Realität verhalten sich viele Konsumen...
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Dynamic Pricing in Online Business. What Pricing Strategy Should Be Used in Digital Business?
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• Author(s): Anonym • Publisher: Studylab • Publisher Imprint: Studylab • BISAC: General40% of German companies vary their prices dynamically on the internet. This strategic tool helps them to exploit the consumer's maximum willingness to pay. St...
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Does the Development of Cognitive Dissonance Inhibit the Success of Influencer Marketing?: An Empirical Study on Implicit Associations Towards Influen
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• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMaster's Thesis from the year 2020 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, language: English...
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