Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

Search results for “[subject: consumer-behavior]”

Products

Der Einfluss von Emotionen auf das Käuferverhalten

Anonym

Paperback

Current price ₹1,394
Original price ₹1,617
Original price ₹1,617
Original price ₹1,617
(-14%)
₹1,394
Current price ₹1,394

• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2019 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,3, FOM Hochschule für Oekonomie & M...

View full details

Warum tätigen wir Impulskäufe? Einflussfaktoren im Online- und Offline-Bereich

Anonym

Paperback

Current price ₹5,612
Original price ₹6,557
Original price ₹6,557
Original price ₹6,557
(-14%)
₹5,612
Current price ₹5,612

• Author(s): Anonym • Publisher: Studylab • Publisher Imprint: Studylab • BISAC: Marketing - GeneralWir gehen grundsätzlich davon aus, dass wir unsere Kaufentscheidungen rational und überlegt treffen. In der Realität verhalten sich viele Konsumen...

View full details

Nutzung von Social Media in der Customer Journey. Trends und Implikationen für das Marketing Management

Anonym

Paperback

Current price ₹5,108
Original price ₹5,969
Original price ₹5,969
Original price ₹5,969
(-14%)
₹5,108
Current price ₹5,108

• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesBachelorarbeit aus dem Jahr 2016 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,0, Eu...

View full details

Onlineshopping. Konsumentenverhaltens bei personalisierten Empfehlungen und Popularitätsinformationen: Ein Szenario-Experiment

Anonym

Paperback

Current price ₹5,108
Original price ₹5,969
Original price ₹5,969
Original price ₹5,969
(-14%)
₹5,108
Current price ₹5,108

• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2016 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Zeppelin University Friedrichshafen...

View full details

Die Abhängigkeit des Konsumverhaltens von äußeren Reizen und die Bedeutung der klassischen Konditionierung im Kontext

Anonym

Paperback

Current price ₹2,143
Original price ₹2,499
Original price ₹2,499
Original price ₹2,499
(-14%)
₹2,143
Current price ₹2,143

• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Industrial & Organizational PsychologyStudienarbeit aus dem Jahr 2015 im Fachbereich Psychologie - Arbeit, Betrieb, Organisation, Note: 1,2, ( Europäische ...

View full details

Dynamic Pricing in Online Business. What Pricing Strategy Should Be Used in Digital Business?

Anonym

Paperback

Current price ₹5,636
Original price ₹6,557
Original price ₹6,557
Original price ₹6,557
(-14%)
₹5,636
Current price ₹5,636

• Author(s): Anonym • Publisher: Studylab • Publisher Imprint: Studylab • BISAC: General40% of German companies vary their prices dynamically on the internet. This strategic tool helps them to exploit the consumer's maximum willingness to pay. St...

View full details

Erfolgsfaktoren im Männermarketing. Das geschlechtsspezifische Kommunikations- und Kaufverhalten von Männern

Anonym

Paperback

Current price ₹5,612
Original price ₹6,557
Original price ₹6,557
Original price ₹6,557
(-14%)
₹5,612
Current price ₹5,612

• Author(s): Anonym • Publisher: Studylab • Publisher Imprint: Studylab • BISAC: Communication StudiesInwiefern hat sich der Mann in den letzten Jahren und Jahrzehnten in seinem Verbraucherverhalten verändert? Welche Rollenbilder füllt er heute a...

View full details

Product Recommendations and Cross-Selling. Recommendation Forms, Product Categories and Product Familiarity

Anonym

Paperback

Current price ₹2,256
Original price ₹2,637
Original price ₹2,637
Original price ₹2,637
(-14%)
₹2,256
Current price ₹2,256

• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralSeminar paper from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, Nanjing University,...

View full details

The contribution of segmentation, profiling and targeting to the successful marketing of a product

Anonym

Paperback

Current price ₹2,137
Original price ₹2,499
Original price ₹2,499
Original price ₹2,499
(-14%)
₹2,137
Current price ₹2,137

• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralSeminar paper from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,4, Dr. Buhmann Schule ...

View full details

Erlebnisorientierung als Erfolgsfaktor zur Differenzierung

Anonym

Paperback

Current price ₹2,138
Original price ₹2,499
Original price ₹2,499
Original price ₹2,499
(-14%)
₹2,138
Current price ₹2,138

• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2014 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,3, FOM...

View full details

Chatbots in Customer Experience. Application and Opportunities in E-Commerce

Anonym

Paperback

Current price ₹5,020
Original price ₹5,871
Original price ₹5,871
Original price ₹5,871
(-14%)
₹5,020
Current price ₹5,020

• Author(s): Anonym • Publisher: Studylab • Publisher Imprint: Studylab • BISAC: Marketing - GeneralThe increasing digitalization of society has an impact on everyday life. The demands and needs of customers are growing due to constant and real-t...

View full details

Einflussnahme des Need for Touch auf das Show- und Webrooming: Eine quantitative Untersuchung

Anonym

Paperback

Current price ₹5,074
Original price ₹5,929
Original price ₹5,929
Original price ₹5,929
(-14%)
₹5,074
Current price ₹5,074

• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2020 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, FOM Hochschule für Oekonomie & ...

View full details

The Operational Success Factors for Sustainability Marketing among Fast-Moving Consumer Goods

Anonym

Paperback

Current price ₹4,107
Original price ₹4,793
Original price ₹4,793
Original price ₹4,793
(-14%)
₹4,107
Current price ₹4,107

• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelor Thesis from the year 2021 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, language: English...

View full details

Optimization of Cooperative Banks' Websites by Application of Persuasive Methods

Anonym

Paperback

Current price ₹5,108
Original price ₹5,969
Original price ₹5,969
Original price ₹5,969
(-14%)
₹5,108
Current price ₹5,108

• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelor Thesis from the year 2015 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,3, University of App...

View full details

Erfolgreiches Content Marketing für Unternehmen. Anforderungen und Einflussfaktoren

Anonym

Paperback

Current price ₹2,143
Original price ₹2,499
Original price ₹2,499
Original price ₹2,499
(-14%)
₹2,143
Current price ₹2,143

• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2016 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Universität Mannheim, Sprache: Deuts...

View full details

Eye movement behavior across four different types of reading task byArnt Lykke Jakobson and Kristian T.H. Jensen: A Review

Anonym

Paperback

Current price ₹1,887
Original price ₹2,205
Original price ₹2,205
Original price ₹2,205
(-14%)
₹1,887
Current price ₹1,887

• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: English, Irish, Scottish, WelshEssay from the year 2018 in the subject English Language and Literature Studies - Literature, grade: 1,0, Saarland University, l...

View full details

Gibt es Motivationseffekte bei nicht-monetärer Belohnung? Die Bedeutung von intrinsischen gegenüber extrinsischen Anreizen

Anonym

Paperback

Current price ₹2,144
Original price ₹2,499
Original price ₹2,499
Original price ₹2,499
(-14%)
₹2,144
Current price ₹2,144

• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralStudienarbeit aus dem Jahr 2015 im Fachbereich Psychologie - Arbeit, Betrieb, Organisation und Wirtschaft, Note: 2,3, Universität Kassel (Wirtschaftspsy...

View full details

Der Wandel vom Verkäufer- zum Käufermarkt durch die aktuelle Digitalisierung im Bankensektor: Das Privatkundengeschäft in Deutschland

Anonym

Paperback

Current price ₹1,424
Original price ₹1,657
Original price ₹1,657
Original price ₹1,657
(-14%)
₹1,424
Current price ₹1,424

• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Industries - GeneralStudienarbeit aus dem Jahr 2015 im Fachbereich BWL - Bank, Börse, Versicherung, Note: 1, Hochschule Fresenius; Köln, Sprache: Deutsch, Abst...

View full details

Der Faktor Zeit bei der digitalen textbasierten Kommunikation und seine Auswirkungen auf die Zusammenarbeit von Online-Projektgruppen

Anonym

Paperback

Current price ₹5,706
Original price ₹6,655
Original price ₹6,655
Original price ₹6,655
(-14%)
₹5,706
Current price ₹5,706

• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralMasterarbeit aus dem Jahr 2017 im Fachbereich Psychologie - Arbeit, Betrieb, Organisation, Note: 1,3, Pädagogische Hochschule Weingarten, Sprache: Deuts...

View full details

Gesundheitsförderung und -beratung. Sokratische Gesprächsführung und Konvergenzen und Divergenzen im klientenzentrierten Ansatz

Anonym

Paperback

Current price ₹1,171
Original price ₹1,363
Original price ₹1,363
Original price ₹1,363
(-14%)
₹1,171
Current price ₹1,171

• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Psychopathology - GeneralEinsendeaufgabe aus dem Jahr 2020 im Fachbereich Psychologie - Beratung und Therapie, Note: 1,3, SRH Fernhochschule, Sprache: Deutsch,...

View full details

Finanzmarktanomalien. Empirie und Erklärungsansätze: Financial Market Anomalies. Empirical Evidence and Explanations

Anonym

Paperback

Current price ₹6,530
Original price ₹7,635
Original price ₹7,635
Original price ₹7,635
(-14%)
₹6,530
Current price ₹6,530

• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Economics - GeneralMasterarbeit aus dem Jahr 2015 im Fachbereich VWL - Finanzwissenschaft, Note: 1,0, Humboldt-Universität zu Berlin (Finanzwissenschaften), Sp...

View full details

Carsharing for sustainable urban mobility. Possibilities and obstacles of integrating car sharing into public transport

Anonym

Paperback

Current price ₹5,672
Original price ₹6,615
Original price ₹6,615
Original price ₹6,615
(-14%)
₹5,672
Current price ₹5,672

• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - ResearchMaster's Thesis from the year 2020 in the subject Business economics - Market research, grade: 1,0, International School of Management Dort...

View full details

Brand Communities. Chancen und Risiken für die Kundenbeziehung

Anonym

Paperback

Current price ₹2,315
Original price ₹2,717
Original price ₹2,717
Original price ₹2,717
(-15%)
₹2,315
Current price ₹2,315

• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2019 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 2,0, Spr...

View full details

The Degrowth Economy. Strategic Path for Clothing Brands´ Future and Empowerment Model for Fashion Consumers?

Anonym

Paperback

Current price ₹6,882
Original price ₹8,047
Original price ₹8,047
Original price ₹8,047
(-14%)
₹6,882
Current price ₹6,882

• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMaster's Thesis from the year 2021 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, AMD Akademie Mode &...

View full details

Does the Development of Cognitive Dissonance Inhibit the Success of Influencer Marketing?: An Empirical Study on Implicit Associations Towards Influen

Anonym

Paperback

Current price ₹6,263
Original price ₹7,345
Original price ₹7,345
Original price ₹7,345
(-15%)
₹6,263
Current price ₹6,263

• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMaster's Thesis from the year 2020 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, language: English...

View full details

The Principal-Agent Problem in the Context of Financial Advice

Anonym

Paperback

Current price ₹2,492
Original price ₹2,925
Original price ₹2,925
Original price ₹2,925
(-15%)
₹2,492
Current price ₹2,492

• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Economics - GeneralSeminar paper from the year 2018 in the subject Economics - Micro-economics, grade: 2,0, University of Hohenheim, language: English, abstrac...

View full details

Evaluating the Effects of Artificial Intelligence on Complexity in Marketing

Anonym

Paperback

Current price ₹3,302
Original price ₹3,835
Original price ₹3,835
Original price ₹3,835
(-14%)
₹3,302
Current price ₹3,302

• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelor Thesis from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,9, Reutlingen Univer...

View full details

Gesundheits- und Umweltpsychologie. Verhaltensänderung, umweltschützendes Verhalten und das Stufenmodell der psychosozialen Entwicklung nach E. Erikso

Anonym

Paperback

Current price ₹1,325
Original price ₹1,547
Original price ₹1,547
Original price ₹1,547
(-14%)
₹1,325
Current price ₹1,325

• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Nursing - GeneralEinsendeaufgabe aus dem Jahr 2020 im Fachbereich Gesundheit - Gesundheitswissenschaften - Gesundheitspsychologie, Note: 2,3, SRH Fernhochschul...

View full details

Gesundheitsverhalten und Psychologie. Selbstwirksamkeitserwartung, Adipositas bei Kindern und Jugendlichen, Beratungsgespräch

Anonym

Paperback

Current price ₹1,321
Original price ₹1,547
Original price ₹1,547
Original price ₹1,547
(-15%)
₹1,321
Current price ₹1,321

• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyEinsendeaufgabe aus dem Jahr 2017 im Fachbereich Psychologie - Klinische u. Gesundheitspsychologie, Psychopathologie, Note: 1,2, Deutsche Hoc...

View full details