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Products
Customer Sense: How the 5 Senses Influence Buying Behavior
Aradhna Krishna
Paperback
Current price
₹3,672
Original price
₹5,649
Original price
₹5,649
Original price
₹5,649
(-35%)
₹3,672
Current price
₹3,672
| /
• Author(s): Aradhna Krishna • Publisher: Palgrave MacMillan • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - GeneralAn insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sen...
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Sensory Marketing: Research on the Sensuality of Products
Aradhna Krishna
Paperback
Current price
₹4,496
Original price
₹6,916
Original price
₹6,916
Original price
₹6,916
(-35%)
₹4,496
Current price
₹4,496
| /
• Author(s): Aradhna Krishna • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralWhat is sensory marketing and why is it interesting and also important? Krishna defines it as marketing that engages...
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