Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

Search results for “[subject: consumer-behavior]”

Filters

Products

Customer Sense: How the 5 Senses Influence Buying Behavior

Aradhna Krishna

Paperback

Current price ₹3,672
Original price ₹5,649
Original price ₹5,649
Original price ₹5,649
(-35%)
₹3,672
Current price ₹3,672

• Author(s): Aradhna Krishna • Publisher: Palgrave MacMillan • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - GeneralAn insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sen...

View full details

Sensory Marketing: Research on the Sensuality of Products

Aradhna Krishna

Paperback

Current price ₹4,496
Original price ₹6,916
Original price ₹6,916
Original price ₹6,916
(-35%)
₹4,496
Current price ₹4,496

• Author(s): Aradhna Krishna • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralWhat is sensory marketing and why is it interesting and also important? Krishna defines it as marketing that engages...

View full details